Morocco Category
il y a 1 mois
Job Scope: Morocco Category & Channel Development B&W and PC Assistant Manager Channel & Category Development is a strategic department in Customer Development functions. We ensure Translating brand strategies and campaigns into category growth strategies and in-store channel-fit trade plans in order to maximize benefit for Unilever and our Customers. The Channel & Category Development (CCD) Manager drives increased brand penetration and profitable sales volume with the customer. They are responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities. The CCD Manager identifies all Brand, Market, & Customer business opportunities and risks through communication with the field sales organization. The CCD Manager maximizes the return on Unilever's trade spend. They analyze the brand strategies to ensure plans meet the market needs. They review customer-level volume and spend, challenging inaccuracies & inefficiencies where appropriate. Channel & Category Development Ast manager partners closely with cross functional team.
Roles & Responsibilities
Lead the development and implementation of trade category plan for assigned channel: Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives. Identify trade spend opportunities and allocate funds for each sector while analyzing risks. Match brand objectives with customer/market needs Work with field sales team to ensure excellence in in-store activation Ensure sales team to execute the most efficient JBP and trade spends Own the TTS at category level - track and redistribution/trade off of spend by channel and customer to drive growth strategies - Input category P&L into planning quarterly/monthly financial forecasts Be responsible for building and executing NRM projects & trade investments for category/ channel
Work out monthly rolling forecast for assigned channel: Prepare promotion sell-out volume with attention to market intelligence information Prepare input for brand and build incremental sales volume Prepare the activity planning & review - Pre Eval / Post Eval
Co-work with marketing team in launch/ re-launch and consumer promotion activities: Co-with marketing team in Business cases and volume estimation Develop a selling story Define the launch budget requirement (launch plan, activation ...) Work out the brief for BTL agencies and sales team In charge of in-store POSM design, briefing agencies for production and installation in store Support in the Innovations / Relaunches landing in the market by bottom up forecasting, distribution buildup and targets
Co-work with commercial operations team in developing and executing category promotions: Design investment and execution principles to deliver Sales Fundamentals ( TDP/ SOS/ Distribution) Design planogram by category by channel Lead the communication to internal and external stakeholders on the scheme Follow up with POSM production gift sourcing and delivery to stores OTIF Conduct ROI and post-promotion evaluation KPI's Category Growth in line with target Competitiveness Execution: Distribution in line with target Profitability: ROI of activities
Key Competencies & Skills:
Marketing Sales oriented Excellent communication Skills Analytical skills Pack Office ( mainly Excel & PowerPoint) Team spirit Financial understanding Fluent in English reactivity and ability to deliver within stretched deadlines
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
R-73848
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