Data Campaign Strategist

SWATX is seeking a highly analytical Data Campaign Analyst to join our marketing team. In this role, you will be responsible for analyzing data from our marketing campaigns, providing insights that drive strategic decision-making. Your expertise in data analysis and understanding of campaign performance metrics will be crucial in optimizing our marketing strategies and ensuring successful outcomes.

Key Responsibilities:

• Collect, analyze, and interpret marketing data to evaluate campaign performance and effectiveness.
• Create and maintain comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics.
• Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives.
• Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies.
• Monitor industry trends and best practices in data analysis and marketing analytics to improve internal processes.
• Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements.
• Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns.

Requirements

• Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field.
• 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role.
• Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau).
• Strong understanding of key marketing metrics and performance indicators.
• Excellent analytical and quantitative skills with attention to detail.
• Ability to communicate complex data insights in an easy-to-understand manner.
• Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
• Experience with A/B testing and other testing methodologies is a plus.