Digital Content Strategist

A dynamic and creative professional is required to lead our social media strategy in Morocco, focusing on expanding our presence in Arabic-speaking markets and driving regional campaigns. As a bilingual Social Media Manager proficient in both English and Arabic, you will formulate and implement social campaign initiatives related to our brand, products, and events while collaborating with global teams.

You will be responsible for developing compelling content and campaigns that increase brand awareness and drive business results. This includes working closely with product teams, analyzing customer experiences, and identifying opportunities to hit business targets.

The ideal candidate has a blend of creativity, analytical prowess, and knowledge of the fintech industry, with a proven track record in social media management. You will work directly with the Social Media team in a dynamic, collaborative, and friendly environment.

Main Responsibilities:

• Develop and implement a comprehensive social media strategy to expand our presence in Morocco.
• Drive regional campaigns and offline and online activations for global campaigns.
• Build and maintain a strong social media presence, ensuring high acquisition and engagement of target communities.
• Monitor key performance indicators (KPIs) and use data to inform successful content strategies.
• Work with the creative team to produce locally relevant creative assets.
• Communicate updates and reports efficiently to internal stakeholders.
• Collaborate with cross-functional teams to articulate product and brand vision.
• Maintain knowledge of cultural landscapes, industry trends, audience needs, and interests to provide relevant content.
• Create and manage engaging content in English and Arabic for social media platforms.
• Manage social media presence, foster meaningful engagement, and respond to inquiries and comments.

Requirements:

• 3+ years of experience in social media management and content strategy.
• Experience leading successful social media campaigns that drive business results.
• Strong analytical skills and experience using social media analytics tools.
• Proficiency in SMM and analytic tools.
• Excellent written and verbal communication skills in English, French, and Arabic.
• An impeccable grasp of English, French, and Arabic languages, including idioms and current trends.
• Ability to work independently and collaboratively in a fast-paced environment.
• Good knowledge of market research techniques and databases.
• A team player with strong interpersonal skills and a great attitude.
• Excellent at multi-tasking, prioritizing, and managing time effectively.
• A problem solver, a fast learner, and able to work in a remote environment with minimal supervision.

Benefits:

• We offer competitive compensation for your time and expertise.
• We invest in your growth, providing access to professional development resources and training.
• We prioritize work-life balance, offering flexible time off and paid vacation.
• We foster a supportive people culture, encouraging collaboration and open communication.