Brand Business Lead

Ignite Your Career: Brand Business Lead, L'Oréal Paris (CPD) – Morocco
Who We Are
L'Oréal is not just the world's leading beauty company; we are pioneers, innovators, and dream-makers. Our mission is to offer the best of beauty in terms of quality, efficacy, and safety to women and men worldwide. We achieve this by building iconic brands that resonate deeply with consumers and shape the global beauty landscape. If you're looking to make a significant impact, drive growth, and contribute to a legacy of beauty, this could be the exceptional opportunity you've been searching for.

About the Role: Brand Business Lead, L'Oréal Paris (Consumer Products Division - CPD)
We are actively seeking a highly dynamic, strategic, and experienced
Brand Business Lead
to champion our prestigious
L'Oréal Paris - Consumer Products Division (CPD)
in Morocco. This pivotal leadership role places you at the heart of our consumer strategy, directly influencing how millions experience beauty every day. If you possess a profound passion for the mass-market beauty industry, an innate talent for fostering team success, and an unwavering drive to achieve ambitious commercial and brand objectives, then this role is tailor-made for you.

Your Core Responsibilities & Impact

• Strategic Brand Vision: Develop, articulate, and meticulously implement the holistic marketing strategy for two flagship L'Oréal Paris brands within the Consumer Products Division (CPD), ensuring the robust achievement of ambitious sales, profitability, and market share objectives in the Moroccan market.
• Empowering Team Leadership: Lead, motivate, coach, and develop a high-performing team of marketing professionals, fostering a collaborative, agile, and high-performance environment that encourages innovation and professional growth.
• P&L Ownership & Budget Optimization: Strategically manage the allocated marketing budget, optimizing investment across diverse marketing levers – including digital campaigns, retail activations, and media partnerships – to maximize return on investment (ROI) and brand visibility.
• Deep Consumer & Market Insight: Conduct rigorous market, competitor, and consumer analyses to identify untapped growth opportunities, emerging trends, and evolving consumer needs, translating these insights into actionable and impactful brand development plans.
• Cross-Functional Collaboration: Forge strong, synergistic partnerships with key cross-functional teams, including Sales, Trade Marketing, Merchandising, Supply Chain, and Digital, to ensure seamless execution and optimal impact of brand strategies across all consumer touchpoints.
• Performance Monitoring & Agility: Continuously monitor and analyze the effectiveness of marketing activities and campaigns, proactively implementing data-driven adjustments to optimize performance and ensure maximum brand resonance and commercial success.
• New Product Launch Excellence: Drive the end-to-end strategy, planning, and execution for new product and service launches, ensuring successful market entry, consumer adoption, and sustained growth for your assigned brands.
• Digital & Trend Stewardship: Stay relentlessly updated on the latest trends in the consumer beauty market, digital marketing innovations, and e-commerce best practices, leveraging this knowledge to maintain L'Oréal Paris's leading edge.

What We Look For (Requirements)

• Educational Foundation: Master's degree in Marketing, Business Administration, or a closely related field.
• Extensive Marketing Acumen: A minimum of 6-8 years of progressive experience in brand marketing or product management, preferably within the Consumer Goods (FMCG) sector, preferably in beauty or personal care.
• Proven Leadership: Demonstrated and successful experience in leading, mentoring, and developing a small team.
• Analytical Prowess: Advanced proficiency in Microsoft Excel and strong analytical skills, with the ability to translate complex data into clear, actionable insights and strategic recommendations.
• Global Communication: Intermediate to advanced level of English (B2-C1), enabling effective communication within a global and diverse environment.
• Exceptional Core Skills: Possess strong strategic thinking, excellent communication skills (both written and verbal), and compelling presentation abilities that can influence and inspire.
• Agility & Resilience: Proven ability to thrive in a fast-paced, demanding environment, manage multiple projects simultaneously, and adapt quickly to changing market dynamics.

We actively champion Diversity, Equity, and Inclusion, creating an environment where all talents, backgrounds, and perspectives are embraced and contribute to our shared success.