Creative Strategist

il y a 7 jours

Bouskoura, Casablanca-Settat, Maroc Benisouk Temps plein

About Benisouk

Benisouk is a premium Moroccan home decor brand known for exceptional craftsmanship and a strong international customer base. We sell primarily online (DTC) and we are building a serious Trade (B2B) channel.

Role: Creative Strategist / Producer (Performance Creative)

Location:
Morocco (Bouskoura, Casablanca)

Type:
Full-time

Reporting to:
Head of Revenue (Growth + Marketing + Sales) / CEO

This role is for someone who combines
creative strategy
(what to say and how to sell) with
production leadership
(how to ship consistently at high speed). You will build a repeatable creative system that feeds paid ads with constant winners, and supports website conversion, CRM, and product launches.

You are not applying for a "nice content" job. You are applying to build a
creative machine that prints learnings and revenue
.

What You'll Do (Responsibilities)

1) Own the performance creative strategy

  • Turn business goals into creative strategy across Meta and other paid channels
  • Build a structured testing roadmap: angles, hooks, formats, creators, offers
  • Translate data and insights into weekly creative decisions (what to scale, what to kill, what to iterate)

2) Build a high-output creative production system

  • Create and manage a weekly pipeline of new assets
  • Deliver consistently:
    6 to 10 new ad creatives per week
    (videos + statics)
  • Write briefs that are clear, fast to execute, and built to win (concept, hook, script, proof, CTA)

3) Lead UGC and creator production

  • Source and manage UGC creators (English content required)
  • Write scripts and shot lists, review raw footage, and direct revisions
  • Build repeatable UGC formats (unboxing, home transformations, designer proof, craftsmanship BTS)

4) Partner with the media buying Team

  • Provide the media buying team with everything they need to win: creative pipeline, testing plan, angles, variations
  • Review performance weekly and create the next iteration plan
  • Ensure creative testing is disciplined, fast, and aligned with unit economics

5) Support conversion and retention with the right assets

  • Produce creative for landing pages, PDP sections, email campaigns, and product storytelling
  • Create proof assets: testimonials, designer validation, craftsmanship demonstrations, quality details
  • Collaborate with e-commerce/CRO and CRM to ensure message consistency across the funnel

6) Launch new product categories (Go-to-Market support)

  • Build creative and messaging playbooks for new category launches (lighting, pottery, zellige, tableware, etc.)
  • Develop launch angles, hooks, hero assets, and ad creative packs for each launch
  • Ensure each launch has a clear creative structure and measurable outcomes

What Success Looks Like (KPIs)

  • Creative output:
    6 to 10 new creatives/week consistently
  • Testing velocity:
    multiple angles and formats tested weekly
  • Winner production:
    steady flow of "winners" that can be scaled by the team
  • Creative learning system:
    clear weekly winners/losers insights and iteration plan
  • Business impact:
    improved MER/CAC efficiency, stronger post-click CVR, more stable performance over time

The Ideal Profile (Requirements)

Experience

  • 3 to 8+ years in performance creative, creative strategy, paid social content, or DTC creative production
  • Proven experience producing creatives that directly impacted growth (not just "branding")
  • Strong bonus if you worked with premium/luxury products, home decor, fashion, or high AOV ecommerce
  • Bonus if you have supported product/category launches

Skills

  • Strong creative thinking with conversion-first execution
  • Scriptwriting and hook creation (UGC style)
  • Ability to build systems: pipeline, briefs, cadence, creator management
  • Comfortable reading performance metrics and turning them into creative decisions
  • High bar for aesthetics and storytelling, with an obsession for speed and iteration
  • Excellent English communication (written and spoken)

Mindset

  • You ship fast, learn fast, and iterate without ego
  • You are organized and love operating with a weekly cadence
  • You take ownership, not just tasks
  • You can manage creators and collaborate smoothly with a media buying team