Digital Catalogue Marketer

il y a 2 jours

Casablanca, Casablanca-Settat, Maroc Atg maroc Temps plein

A Digital Catalogue Marketer is responsible for promoting, optimizing, and managing

digital product catalogues to increase visibility, engagement, and sales across e-

commerce platforms, punch-out systems, and procurement portals. This role blends

catalogue management with marketing strategy to ensure that products are

discoverable, compelling, and competitive.

Professional Job Description

Job Title: Digital Catalogue Marketer

Reports to: Digital Marketing Manager / E-Commerce Manager

Role Summary

The Digital Catalogue Marketer enhances and markets product catalogues across

digital and procurement channels. They ensure product content is optimized for search,

aligned with customer needs, and strategically positioned to drive conversions and

increase adoption of the company's online ordering platforms.

Key Responsibilities

 Promote digital product catalogues to customers through email campaigns,

targeted outreach, and procurement platform listings.

 Optimize SKU content (titles, descriptions, keywords, images) to improve

discoverability and engagement.

 Collaborate with sales teams to highlight key product lines, new arrivals, and

promotional SKUs in catalogues.

 Work with catalogue managers to ensure content accuracy and consistency

across punch-out systems like Ariba, Coupa, Jaggaer, Workday, GHX, and

Unimarket.

 Develop marketing materials for catalogue launches or updates

(announcements, guides, "what's new" lists).

 Analyze catalogue performance metrics (search terms, click-through rates,

conversions) and recommend improvements.

 Support digital campaigns that drive traffic to catalogues, including SEO, email

marketing, and landing pages.

 Coordinate with vendors and suppliers to feature high-priority SKUs and

promotional content.

 Monitor competitor catalogues to identify pricing, assortment, and positioning

opportunities.

Qualifications

 Bachelor's degree in Marketing, Business, Communications, or related field.

 2–4+ years of experience in digital marketing, catalogue management, or e-

commerce.

 Strong understanding of SEO, product content optimization, and digital

merchandising.

 Experience with procurement platforms and punch-out catalogues is an

advantage.

 High attention to detail and strong analytical skills.

 Proficiency with Excel, CRM systems, and marketing automation tools.

Type d'emploi : Temps plein, CDI

Rémunération : 5.500,00DH à 8.000,00DH par mois

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