Em Content

EM Channel & Content lead is a strategic role leading high level transformational sales & marketing execution excellence initiatives across EM.He/She will work closely with the  EMCO, ICO, CMO regional  teams and local teams (Marketing & Sales & Commercial Excellence teams) to drive sales and marketing initiatives and turn strategy into execution by setting the right engagement content and channel EM strategy.Thus, he/she plays an important role bridging a top-down and bottom-up approach to  many large-scale initiatives that impact EM markets, with a focus on top 6EM Channel & Content lead will be leading a team of 6 CCMs (Channel & content managers) assigned to different therapeutic areas & Portfolios.Some of the areas of focus are:Orchestrate a Harmonized Omnichannel Approach: Develop and implement a cohesive omnichannel content and channel strategy for Emerging Markets (EM), advising Brand & Portfolio Marketing Leads (BMLs/PMLs) on optimal content types and channels that align with business goals and maximize customer engagement.Market-Responsive Omnichannel Needs: Identify and address omnichannel needs to respond effectively to market demands, ensuring that content and strategies are tailored to meet the specific requirements of EM.Value-Driven Content Recommendations: Create and deliver modular content recommendations that provide real value to colleagues and customers, continuously tracking performance across EM and adjusting strategies and content as needed.HCP Engagement Strategies: Lead efforts to develop innovative and integrated omnichannel strategies to build proficiency in Customer Experience rep triggered channel & HQ channelsData-Driven Decision Making: Build comprehensive measurement plans and make informed decisions based on data to optimize resource allocation and enhance overall strategy effectiveness.EM Integrated Channel Planning : Deliver more impactful customer engagement plans by implementing ICP approach by identifying & prioritizing the key segments with communication strategy & measurement plan for each high value action including optimization of channels (Paid – Owned -Earned)As part of the EM Commercial Excellence & AI team, the Content and Channel Lead will be integral part of many large-scale strategic projects such as:CFC Excellence project e.g Cycle meeting 2.0 One EM content tagging HCP Segmentation Self-content generation & GEN AI Datahub adoption WAB & Messaging APP excellence Optimized DSPsThe selected large-scale impactful initiatives are aligned with the EM Commercial & AI lead on a semester basis.SummaryShe /He will be leading The EM Channel & Content Team orchestrating an EMCO harmonized Omnichannel content and channel approach, advising EM Brand & Portfolio Marketing Leads (BMLs/PMLs) on the optimal type of content and channel that aligns with our brands' business goals and maximizes customer engagementFor assigned brands, CCMs identify Omnichannel needs, produce and deliver modular Omnichannel content recommendations that is of real value to our CFC colleagues and customers, and track performance across EM, adjusting strategy and content as appropriate as per the market needs focusing on Top 6 & EM KnotsThis role will collaborate with cross-functional colleagues including RTALs ,BMLs/PMLs, CoLab TA Leads , CBLs & EM Content Catalyst Team.Key ResponsibilitiesIdentify Omnichannel Needs:Understand brand priorities , customer needs of Regional Roundtable countries and act on insights across the customer journeyUnderstand the marketing strategy and customer segmentation to enable the creation of omnichannel content and plans Lead Omnichannel Content:Lead the Creation Omnichannel modular re-usable content from Global core material in different formats that can be easily and swiftly used/combined, requiring only translation and adaptation for local regulatory needs in country.  Thereby reducing costs and ensuring >70% content reuse goalEnsure that all Omnichannel content is clearly linked to customer segments / personas defined by global/regional marketing strategy by producing content pills for Each segmentsFor global brands, lead the adaptation of the global core content packageLead the production of derivative content mapped across different channels and customer segmentsPartner with MLR for timely content approval Be responsible for the overall project management of omnichannel content creation in Adobe Workfront (From Brief to full approval)Create content release calendars and align with Omnichannel Integration Lead to ensure timely delivery and pull-through of content in marketsDrive E2E Omnichannel Content Performance: Lead the launch of Datahub in EM in Top 6 markets and expansion to the rest of EM countries (Training & share use cases with the market).Evaluate/Track the content performance in a monthly basis in EM knotsProvide actional insights to PMLs/BMls & CBLsPopulate CFC productivity reports / OCE performance reportsSet KPIs & EM benchmark to channel performanceCollaborate with CE&AIs to align on KPIs, track campaign performance data, and gather insights of execution in markets, rapidly adjusting Omnichannel content/engagement approach based on new insightsIdentify and scale channel best practices (e.g. support in launching WAB and accelerating channel adoption )Ensure proper EM content and campaign tagging process to allow for appropriate reflection on Datahub and analysis of content and channel performance.ORGANIZATIONAL RELATIONSHIPS:EMCO (Commercial Team leads , RTALs , BML/PMLs)CE&AI team (Content Catalyst team, WAB, Sales, Omnichannel Analytics)EM Markets ( Category Leads, CBLs/CBMs  & CE&AI CMO (BPs)ICO Team (ICO content & Channel team)Colab TA leadsGeographical Scope:All EM markets focusing on Top 6 & EM knotsBasic Qualifications8+ years of commercial experience across pharma / other industries with preferred people management experience.Track record of strong networking and working collaboratively across functions and geographies with preferred global /regional experience.Drive an inclusive environment that encourages colleagues to bring bold ideas forward, create a culture that values, recognizes and generates high performance and supports innovation.Strong analytical prowess with data-driven decision to conduct root cause analyses to diagnose and prioritize the right problem/solutionCandidates should demonstrate a breadth of diverse leadership experiences and capabilities including Change management and the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Optimizing internal connections and resources to bring the best value of others (country, region, and global) to create a collaborative expanded network.Driving effectiveness of the Regional and Local model by leveraging the principle of co­ creation and by holding others accountable. (pull vs push) with agility Fluent in English Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Other Job DetailsLast Date to Apply for Job: December 23, 2025Eligible for Relocation Package: NoThe annual base salary for this position ranges from $169,700.00 to $282, In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | ). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility. 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EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States. Pfizer endeavors to make  accessible to all users. 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