Senior Programmatic Analyst
il y a 7 jours
Senior Programmatic Analyst
Programmatic is changing the face of media, and most brands are just scratching the surface of what is possible today. Beyond the more obvious applications that dominate the exchange based buying space, audience based planning will revolutionize brand marketing over the next few years. By bringing together great strategy, market-leading analytics, captivating creative and the very best programmatic minds under one roof, Precision aims to make advertising more meaningful, more effective and more valuable for everyone.
This role will be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You'll identify and implement optimizations and provide input for the client.
What we would like you to do:
• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
• Developing and maintaining strong relationships with platform and publisher partners in the industry
• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
• Assisting in the development of client-facing campaign performance reports
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• Managing the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Trafficking campaign tags into platform environments
• Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
What we're looking for?
• Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platforms
• Strong knowledge of DSP ( DV 360) platforms and active campaign optimization experience
• The ability to organize and manage detailed work
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
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