Admissions Coordinator

The Mohammed VI Polytechnic University (UM6P) School of Hospitality Business and Management (SHBM) is driven by the motto "Nurturing today's talent, making an impact on tomorrow's Africa". The school uses a learning-by-doing approach to develop leaders in the hospitality industry. The aim is to achieve sustainable development in the tourism and hospitality sector in Africa. SHBM aims to build a complete hotel ecosystem within the modern, state-of-the-art UM6P campus located in the heart of the green city of Ben Guérir Mohammed VI, near Marrakech. SHBM aims to promote and cultivate the essence of hospitality education while encouraging innovation, applied research and entrepreneurship.

SHBM is the only associate member of the EHL network of certified schools in Morocco, a testament to our focus on educational excellence. The Ecole hôtelière de Lausanne (EHL) is still considered the best hotel school in the world and SHBM is therefore looking to extend this initiative throughout Morocco and indeed Africa.

SHBM is looking for an Admissions Coordinator with a motivated hospitality mindset to be part of this exciting venture.

The main missions of the Admissions Coordinator are as follows:

• Achieve quantitative and qualitative recruitment objectives of candidates for SHBM’s current and future programs;
• Timely manage and answer prospective candidates requests through SHBM’s customer relationship management tool
• Support prospective candidates throughout their application journey in order to complete and submit their applications in due time;
• Support and assist the execution of the action plan of the Admissions strategy of the different programs of SHBM including media, website, and collateral materials;
• Execute and support the organization and coordination of conferences, meetings, webinars, open days and other events organized by the admissions department;

Position headquartered in Benguerir with frequent trips in Morocco and Africa.

The Admissions Coordinator will report directly to the Admissions manager.

Duties and Responsibilities:

The admissions Coordinator will be attached to the SHBM admissions manager. His/her role include:

1. Students’ recruitment :

• Prospect students through a variety of promotional actions targeting candidates in line with SHBM’s qualitative requirements;

• Timely manage and answer prospective candidates requests through SHBM’s Customer relationship management system including :
  • Answer online requests.
  • Create email templates and ensure relevant email follow up
  • Manage contacts lists and update throughout the customer lifestage
• Welcome and counsel prospects on the different educational opportunities available (phone calls, on-site visits, web forms...);
• Prepare material and participate in various events, information sessions, open days etc. ;
• Keep track of recruitment events finances including, invoicing, and reporting.

2. Admissions :

• Assist candidates and their parents throughout the admission journey :
  • Application submission
  • Written and oral admission test for retained candidates
  • Admission and registration for admitted candidates

• Timely reporting of application submission status, admission tests registration and admission acceptances
• Manage students appointments and coordinate with the admission and pedagogical teams;
• Establish a weekly quantitative and qualitative synthesis.

3. Profile and skills for the position :

• 1. Profile

• Experienced Bac+2 or Bac+4 in business, management, marketing, communication, events etc.

• 1 to 3 years’ experience in the educational sectors, in hospitality industry of any other relevant experience in sales & communication.
• Fluency in English is a must as it is the school’s main language. Proficiency in Arabic and French are very much recommended.

  2. Competencies

• The Admissions Coordinator is required to collaborate with many people and must generally work in a team environment. Therefore, it is necessary that he or she possesses good interpersonal skills;

• She/He must also be creative, i.e. be able to bring new ideas to all stages of the recruitment campaign design and execution;
• Reflect SHBM values : Exemplarity, Caring & Daring
• Good negotiation skills;
• The position requires good analytical skills in order to understand and identify target markets, an essential step in the design, development and implementation of the school’s recruitment and admission strategies;
• Good mastery of digital tools and marketing content editing tools such as :
  • Office suite
  • PPT/Keynote

UM6P.