Customer Insights Manager
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Le Customer Insights Manager est responsable de la collecte, de l'analyse et de l'interprétation des données clients et des tendances de marché afin de fournir des recommandations stratégiques permettant d'améliorer la connaissance client, d'optimiser l'expérience d'achat et de soutenir le développement commercial du Groupe.
Votre rôle
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Développer une compréhension approfondie des comportements, attentes et besoins des clients.
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Segmenter la clientèle selon les profils, les habitudes d'achat et la valeur client.
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Identifier les facteurs influençant les décisions d'achat.
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Analyser les parcours clients sur les différents canaux.
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Collecter, consolider et analyser les données issues des différents systèmes.
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Élaborer des tableaux de bord et des rapports d'analyse.
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Identifier les tendances de consommation et les opportunités de croissance.
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Réaliser des analyses prédictives pour anticiper les comportements d'achat.
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Concevoir et piloter des études quantitatives et qualitatives.
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Réaliser des enquêtes de satisfaction et des études d'image.
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Effectuer une veille concurrentielle.
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Analyser les tendances du marché de l'ameublement et de la décoration.
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Produire des recommandations pour les équipes.
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Identifier les leviers d'amélioration de l'expérience client.
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Contribuer au développement de nouvelles offres et services.
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Participer aux réflexions sur les assortiments, les prix et les promotions.
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Suivre les indicateurs de satisfaction et de fidélisation.
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Identifier les irritants dans le parcours client.
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Mesurer l'impact des actions d'amélioration.
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Accompagner les projets d'expérience client.
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Garantir la qualité et la fiabilité des données clients.
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Développer des modèles d'analyse et de segmentation.
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Participer à l'évolution des outils de Business Intelligence.
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Collaborer avec les équipes Data et IT.
Vos qualifications
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Bac +5 en Marketing, Statistiques, Data Analytics, Business Intelligence, Économie, Commerce ou équivalent.
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Minimum 5 à 8 ans d'expérience dans un poste similaire.
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Expérience souhaitée dans le retail, l'e-commerce, les biens de consommation ou les études marketing.
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Maîtrise des méthodes d'études quantitatives et qualitatives.
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Excellentes capacités d'analyse et de synthèse.
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