Creative Strategy

Creative Strategy & Art Direction Manager, W-Studio Wasal
- (Groupe AKSAL)
· Casablanca
· Full-time
· On-site We're not just looking for someone who creates great visuals. We're looking for someone who knows how to turn creativity into commercially viable impact. Wasal is building Morocco’s 1st social commerce platform, where brands, creators, content and shopping come together. W-Studio is our in-house creative team, and we’re looking for the person to help lead it. As we continue to grow, we're looking for a Creative Strategy & Art Direction Manager to lead and elevate W-Studio, our in-house creative production team. The role You’ll set the creative vision for Wasal and lead a team of 10+ designers, motion artists, video producers and content creators. You’ll turn briefs and data into campaigns and content that build the brand and drive conversion. You’ll report directly to the Head of Marketing. The challenge? Build a strong creative vision, inspire a multidisciplinary team, and transform ambitious ideas into compelling campaigns that deliver both brand value and business results. What you'll own: ✦ Creative Strategy: Shape concepts, campaign narratives, and creative directions that connect with audiences and business objectives. ✦ Art Direction: Set and maintain high creative standards across brand identity, campaigns, digital experiences, and content. ✦ Team Leadership: Lead, mentor, and develop a multidisciplinary team of designers, motion artists, video producers, and content creatives. ✦ Creative Operations: Structure workflows, prioritize production, and ensure creative excellence without compromising deadlines. ✦ Performance-Driven Creativity: Collaborate with marketing, media, and commercial teams to turn insights and performance data into stronger creative decisions. ✦ Innovation: Embrace emerging technologies, AI, and new production approaches to push creative boundaries and improve efficiency. Who we're looking for: Someone with a strong creative portfolio, solid experience in art direction and creative strategy, and a proven ability to lead teams and deliver complex projects. You understand that beautiful creative work and business performance are not mutually exclusive. You're equally comfortable presenting a creative vision, challenging a brief, managing a team, and rolling up your sleeves when needed. Agency, retail, e-commerce, or digital-first brand experience would be particularly valuable. What you bring Must-have
• [6+] years in art direction or creative strategy, including [2–3+] years leading a creative team
• A strong portfolio showing both brand-building and commercially effective work
• Experience running campaigns from concept to delivery across digital, social and offline
• Fluency in French and Arabic and a good level of English; a feel for Darija and Moroccan culture
• Mastery of Adobe Creative Cloud and Ai creative tools for example Midjourney, Firefly, Runway)
• The confidence to present a vision, push back on a brief, and do hands-on work when needed Nice-to-have
• Background in an agency, e-commerce, retail or digital-first brand
• Experience with creator or UGC content and short-form video Why join us? Because this is an opportunity to do more than execute campaigns. It's a chance to shape the creative direction of a growing platform, build stronger creative processes, and leave a real mark on an ambitious business. Think this sounds like your next challenge? 📩 Apply with your CV and a link to your portfolio sent to l.gurbanova@groupeaksal.com