Trade Marketing Coordinator

JOB PURPOSE The Trade Marketing Coordinator is responsible for executing trade marketing plans and campaigns to drive sales and promote the company's products and brands in the Morocco market. This includes working with retailers, wholesalers, and distributors to marketing strategies, promotions, and events. The Trade Marketing Coordinator also plays a key role in managing the company's trade budget and ensuring that trade marketing campaigns are aligned with the overall sales and marketing strategy. Key Duties and Responsibilities Forecast facilitation
• Lead and coordinate the forecasting process across stakeholders to ensure accuracy and alignment with business objectives. Sip bonus facilitation
• Support the design, consolidation, and communication of SIP bonus schemes in alignment with company strategy. A&P management
• Manage and track A&P budgets, ensuring optimal allocation and ROI across brands and channels. Flash Reporting
• Ensure accurate and timely submission of flash reports to stakeholders. New product launches
• Own end-to-end execution of new product launches, from planning to market activation Social Media coordination
• Support and facilitate coordination with South Africa teams on social media execution IWSR Coordination & Analysis
• Act as the main point of contact for IWSR and provide insightful analysis once data is available. Pricing & Competitiveness Analysis
• Conduct pricing analysis and benchmark competitiveness versus market and key competitors to support decision-making. Other Key Requirements
• Leverage sell-out data to generate actionable business insights and support decision-making
• Analyze inventory levels to identify risks and uncover growth opportunities
• Develop promotional strategies and evaluate their effectiveness to maximize ROI
• Define, implement, and monitor pricing strategies and trade agreements
• Lead forecasting activities and actively contribute to the Sales & Operations Planning (S&OP) process
• Ensure strong cross-functional coordination between Finance and Sales teams
• Support the successful launch of new products and drive innovation initiatives
• Build and maintain robust market intelligence (sell-out data, IWSR insights, and other relevant sources)
• Monitor and optimize A&P (Advertising & Promotion) investments to ensure efficiency and impact Qualifications and Experience
• Bachelor’s degree (Business school, marketing, economics, management degree, etc.)
• Proficiency in Arabic, French and English
• 3 years of experience in Marketing, preferably in the fast-moving consumer goods (FMCG) sector
• Ideally from a multinational environment or a large-scale organization
• Budgeting
• Data Analysis
• Based in Casablanca
• Must have a drivers license
• Willingness and ability to work in the evenings, nights and weekends when necessary Key Competencies
• Verbal and written communication skills
• Strong influencing and negotiation skills
• Excellent planning and organising skills
• Strong IT skills (Microsoft Office, especially Excel)
• Ability to work under pressure
• Results orientated and innovative thinker
• Relationship building
• Teamwork