Regional Sales Manager

Are you ready to join our team and become an integral part of a company that protect millions of people each day? PRÆSIDIAD is home to globally recognised brands including HESCO and Betafence. Our products protect people, infrastructure, and strategic assets across defence, security, humanitarian, environmental, and infrastructure sectors worldwide. HESCO is internationally recognised as the market leader in rapidly deployable barrier systems used in military operations, flood mitigation, humanitarian response, and critical infrastructure protection. THE ROLE: This is an opportunity to play a leading role in expanding HESCO’s presence across Africa, supporting governments, NGOs, contractors, and industrial operators with proven rapid-deployment protection solutions. The Regional Business Development Manager – Africa will drive strategic growth and revenue for HESCO across African markets. The role will develop and secure opportunities in:
• Defence and military
• Humanitarian and disaster relief
• Mining and energy
• Flood control and critical infrastructure The successful candidate will build senior relationships with governments, NGOs, contractors, engineering firms, and distributors, positioning HESCO as the preferred rapid-deployment protection solution. This autonomous, strategic role requires African market expertise, government engagement skills, and experience managing complex project sales. The role is located in Morocco. The role will report to Head of Sales.

KEY RESPONSIBILITIES
Strategic Business Development
• Develop and execute the regional growth strategy for Africa aligned with global commercial objectives
• Identify and pursue new business opportunities across priority African markets
• Build and manage a sustainable multi-year sales pipeline
• Drive revenue growth and deliver annual sales and margin targets
• Lead the full commercial process from market engagement through to contract negotiation and award
• Develop strategic market-entry plans for new territories and sectors Key Account Management
• Build and maintain strategic relationships with:
• Government ministries and procurement authorities
• Defence and military stakeholders
• International organisations including the United Nations and NGOs
• EPC contractors, engineering firms, and infrastructure developers
• Mining and energy operators Channel & Partner Development
• Identify, appoint, and manage regional distributors, representatives, and strategic partners
• Develop partner capability through product and application training
• Ensure alignment with HESCO pricing, branding, compliance, and commercial standards
• Evaluate regional partnership and localisation opportunities where appropriate Tender & Project Management
• Lead and coordinate responses to public and private tenders
• Work cross-functionally with engineering, operations, logistics, finance, and legal teams Market Intelligence & Reporting
• Monitor competitor activity, regional developments, procurement pipelines, and market trends
• Maintain accurate pipeline forecasting and CRM reporting
• Provide regular market and commercial intelligence updates to senior leadership
• Identify emerging opportunities within defence, humanitarian, and infrastructure sectors REQUIRED SKILLS, EXPERIENCE AND

QUALIFICATIONS:
• Bachelor’s degree in Business, Engineering, International Relations, or related discipline
• 7+ years of experience in strategic business development, technical sales, or solution-based selling
• Proven experience operating across African regional markets
• Demonstrated success managing government, defence, NGO, or large-scale infrastructure accounts
• Fluency in English and French is critical, written and verbal.
• Experience within one or more of the following sectors:
• Defence / Security
• Construction / Infrastructure
• Humanitarian / Disaster Relief
• Mining / Energy Personal traits
- role specific competences:
• Strong commercial acumen and negotiation capability
• Experience managing complex multi-stakeholder sales environments
• Strong relationship-building and strategic influencing skills
• High level of autonomy, resilience, and entrepreneurial mindset
• Cultural awareness and experience working across diverse African markets
• Excellent communication, presentation, and stakeholder management skills
• Ability to operate effectively in dynamic and developing market environments
• Fluent in French, written and verbal.
• Extensive travel across Africa (approximately 60%)
• Ability to travel to remote or operationally challenging environments when required WHAT SUCCESS LOOKS LIKE:
• Establishing HESCO as the leading rapid deployment barrier solution across Africa
• Delivering sustainable regional revenue growth across priority markets
• Securing strategic multi-year contracts with governments, defence organisations, NGOs, and infrastructure operators
• Building a high-performing and sustainable regional partner network
• Developing a qualified long-term opportunity pipeline across multiple sectors and territories