Senior Search Strategist
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Location:
Maroc
- Casablanca 🕒 Employment Type: Full-time 🎯 Experience Level: Senior Level
About the Role
We are looking for an experienced Senior Search Strategist to lead and optimize paid search strategies for high-profile international accounts. In this role, you will drive performance marketing initiatives, transform business objectives into actionable search strategies, and deliver measurable results across multiple platforms. You will act as a strategic advisor to stakeholders, oversee campaign performance, identify growth opportunities, and contribute to the continuous improvement of search marketing practices.
Key Responsibilities
• Develop and execute comprehensive paid search strategies.
• Manage and optimize campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
• Lead keyword research, audience targeting, bidding strategies, and budget allocation.
• Monitor campaign performance and provide data-driven recommendations.
• Conduct forecasting, budget pacing, and ROI analysis.
• Analyze performance trends and identify optimization opportunities.
• Present insights and strategic recommendations to stakeholders.
• Collaborate with Analytics, SEO, Social Media, Data, and Creative teams.
• Support testing initiatives, automation programs, and AI-driven search solutions.
• Mentor junior team members and share best practices.
• Stay updated with industry trends and platform developments. Requirements
• 3 to 5+ years of experience in Paid Search / PPC, ideally within an agency environment.
• Strong expertise in Google Ads, Microsoft Ads (Bing), and Search Ads 360.
• Solid understanding of SEM, PPC, attribution, conversion tracking, and digital analytics.
• Experience managing substantial advertising budgets.
• Advanced analytical and problem-solving skills.
• Strong reporting and data visualization capabilities.
• Experience with Google Analytics 4, Google Tag Manager, and Looker Studio is a plus.
• Excellent English communication skills. French or Dutch would be advantageous.
• Ability to work independently in a fast-paced environment. 💼 Why Join PGD? ✨ Work with international brands and global teams. ✨ Be part of a creative and collaborative culture. ✨ Contribute to innovative digital marketing projects. ✨ Grow your career within one of the world's leading marketing and communications groups. 🚀 Ready for your next challenge? Apply now
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