Marketing Specialist

InsiderInns is a Moroccan travel platform helping users discover and book hotels, flights, activities and travel experiences in Morocco and internationally. We’re entering a new growth phase and are looking for someone who can help shape how the brand communicates, grows its audience, and turns content into real acquisition. The Role We’re looking for a Content & Growth Marketer who is strong in both creative execution and digital marketing. This is not a role for someone who only plans campaigns or manages a content calendar. We need someone who can come up with ideas, produce content, test them, measure what works, and improve continuously. A large part of the role will focus on short-form video, social media, app growth, travel offers, destinations, hotels, activities and performance campaigns. You should be able to look at a product advantage or travel offer and turn it into content people actually want to watch. What We’re Looking For
• Strong understanding of social media and short-form content.
• Ability to create and edit videos independently.
• Good sense of hooks, storytelling and what makes content perform.
• Experience with tools such as CapCut, Premiere Pro, Canva, or similar.
• Understanding of Meta Ads and paid social campaigns.
• Comfortable working with performance metrics such as reach, engagement, clicks, installs and conversions.
• Strong copywriting skills.
• Creative, curious and proactive.
• Able to move quickly and test ideas rather than overthink them.
• Good understanding of Moroccan consumer behavior and social media culture.
• Interest in travel is a strong plus. What Matters Most We care less about having a traditional marketing background and more about whether you can:
• come up with strong ideas,
• execute them yourself,
• understand why content performs,
• and turn attention into growth. If you can see a hotel deal, app feature or destination and immediately think “there’s a Reel in this”, this role is probably for you. Nice to Have
• Experience with travel, hospitality, lifestyle or consumer apps.
• Experience running app-install campaigns.
• Experience working with creators or influencers.
• Photography or videography skills.
• Experience building or growing a brand from an early stage.