CRM Specialist
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About the Role
Senior CRM SpecialistWe’re looking for a Senior CRM Specialist to lead CRM strategy across our Sports Betting and Casino brands. You’ll grow player engagement, retention and revenue through data-driven lifecycle marketing and personalised multi-channel campaigns. You’ll also mentor others on the team. Responsibilities
• Set and deliver the CRM strategy across several brands, covering onboarding, engagement, retention, reactivation and churn reduction.
• Run multi-channel campaigns from idea to analysis, using email, SMS, push, in-app, calls and website content.
• Build advanced player segments, personalised promotions and automated customer journeys.
• Track KPIs and website journeys, run A/B tests and turn what you learn into action plans.
• Write campaign content and manage assets, approvals and timelines.
• Report on performance to stakeholders and management.
• Work with the marketing, product, customer service, compliance and operations teams.
• Mentor junior CRM team members and help shape how the team works.
• Make sure all activity meets regulatory, data protection and responsible gaming standards. Required Skills
• 4+ years in CRM, lifecycle or retention marketing, ideally in iGaming or sports betting in Morocco.
• A track record of running multi-channel CRM across several brands or markets.
• Strong skills in segmentation, personalisation and lifecycle marketing.
• Strong analytical skills, including advanced Excel.
• Hands-on experience with CRM platforms. Optimove is a strong plus, and Braze, Salesforce Marketing Cloud or similar tools are also valued.
• Strong copywriting and close attention to detail.
• Excellent organisation, communication and presentation skills.
• Mentoring experience is a plus.
• Fluent English.
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