Junior Digital Marketing

Junior Digital Marketing & Content Specialist

Location:
Casablanca / Hybrid Employment Type: Full-Time

Salary:
3,500 – 4,000 MAD/month

About the Role
We are looking for a Junior Digital Marketing & Content Specialist to join our team and take responsibility for the day-to-day execution of digital marketing activities for a growing consumer brand. This is a hands-on, multi-disciplinary role for someone who enjoys creating content, managing social media, editing videos and working across different digital marketing platforms. You will work directly with English-speaking management and clients, so excellent English communication skills are mandatory. Management will provide the overall strategy, priorities and direction. Your responsibility will be to execute, organize and maintain the day-to-day marketing operation efficiently and independently. Responsibilities The responsibilities below are indicative and include, but are not limited to, the following: Social Media Management Manage and maintain the brand's presence across:
- Instagram
- Facebook
- TikTok
- Threads
- X Responsibilities include, but are not limited to:
- Creating and scheduling social media content
- Managing the content calendar
- Writing captions and marketing copy
- Creating basic graphics and visual content
- Repurposing content across multiple platforms
- Publishing and scheduling posts
- Monitoring comments, mentions and direct messages
- Community engagement
- Researching trends and relevant content opportunities
- Maintaining consistent posting schedules
- Identifying opportunities to improve engagement and reach Content Creation & Video Responsibilities include, but are not limited to:
- Editing Reels, TikToks and other short-form videos
- Creating engaging short-form content
- Adding subtitles, music, transitions, graphics and other elements
- Repurposing existing footage into multiple pieces of content
- Creating content concepts and ideas
- Researching competitors and relevant trends
- Assisting with filming and content production
- Organizing and maintaining content assets
- Adapting content for different platforms and audiences Paid Advertising Assist with the management of Meta Ads and Google Ads, including but not limited to:
- Campaign setup and updates
- Uploading advertisements and creative assets
- Basic audience research
- Basic keyword research
- Monitoring campaign performance
- Identifying underperforming campaigns
- Making basic campaign adjustments
- Testing different creatives and messaging
- Collecting performance data
- Assisting with reporting and optimization Website Management Responsibilities include, but are not limited to:
- Updating products
- Updating product descriptions
- Uploading images and other media
- Updating promotional banners
- Publishing blog/content updates
- Making routine website changes
- Checking website content for accuracy
- Identifying basic website issues
- Supporting conversion and content improvements Reviews & Community Management Responsibilities include, but are not limited to:
- Monitoring Google reviews
- Responding to customer reviews
- Monitoring social media comments and messages
- Responding to routine customer inquiries
- Identifying recurring customer questions or concerns
- Escalating important issues to management
- Supporting review-generation initiatives
- Monitoring the brand's online reputation General Marketing Support The role may also include, but is not limited to:
- Competitor research
- Market research
- Content research
- Marketing administration
- Preparing reports and performance summaries
- Organizing marketing assets
- Supporting promotional campaigns
- Assisting with product launches
- Researching new marketing tools and platforms
- Supporting other reasonable digital marketing initiatives as required Requirements MANDATORY:
- Excellent written and spoken English
- Ability to communicate professionally with English-speaking clients and management
- Strong understanding of Instagram, TikTok and Facebook
- Good video editing skills
- Basic graphic design skills
- Comfortable using Canva
- Comfortable using CapCut or similar editing software
- Good understanding of social media content
- Strong organizational skills
- Ability to work independently
- Good attention to detail
- Ability to manage multiple tasks and deadlines
- Willingness to learn and take initiative
- Meta Ads experience
- Google Ads experience
- Shopify or other e-commerce experience
- Basic SEO knowledge
- Previous social media management experience
- Photography or video filming experience
- Experience with AI content/marketing tools
- French and/or Arabic The Ideal Candidate We're looking for someone who is proactive, resourceful and capable of taking ownership of their work. You don't need to be an expert in every area of digital marketing. What matters most is that you:
- Learn quickly
- Take initiative
- Have good creative instincts
- Can follow instructions accurately
- Can manage your own workload
- Don't require constant supervision
- Are comfortable learning new tools
- Communicate clearly and professionally in English
- Take responsibility for completing tasks properly and on time You should be comfortable receiving a general objective and figuring out the steps required to accomplish it. For example, if you're told: "We need three pieces of content about this product this week." You should be able to research ideas, propose concepts, create the content, prepare the visuals, write the copy and schedule the content — without requiring step-by-step instructions for every action.

What We Offer
- 3,500 – 4,000 MAD/month, depending on experience and skills
- Full-time position
- Opportunity to develop skills across social media, content creation, paid advertising and e-commerce
- Direct exposure to real marketing campaigns and English-speaking international clients
- Opportunity for increased responsibility as the business grows
- Modern and dynamic working environment

How to Apply
Please send:
- Your CV
- A short introduction written in English
- Examples of social media content you have created
- Examples of Reels/TikToks you have edited
- Your portfolio, if available Applications without examples of previous content work may not be considered. English proficiency will be assessed during the interview process. Rémunération : 3.500,00DH à 4.000,00DH par mois Lieu du poste : Travail hybride (Casablanca)