International Marketing Manager

Job Responsibilities 1. End-to-End Brand Development from 0 to 1 : In-depth collaboration with the Marketing Director to participate in the strategic planning and implementation of brand building from 0 to 1, including brand positioning, core value refinement, visual identity system development, and market access strategy formulation. Track full-cycle data of brand growth, analyze market feedback, optimize brand operation plans in a timely manner, and drive rapid brand awareness in target regions. 2. Overseas Social Media and Online Media Operation : Manage daily operations of mainstream overseas social media platforms (Facebook, Instagram, TikTok, Twitter, LinkedIn, etc.) and regional niche platforms. Develop content matrices and publishing schedules for short videos and live streams. Plan online media marketing campaigns, oversee the entire process of live script writing, short video production and editing, content publishing and promotion, and improve follower engagement, content exposure, and conversion efficiency. 3. End-to-End PR Campaign Management and Promotion : Assist the Marketing Director in exploring core brand PR stories, and craft high-quality PR articles, press releases, and marketing copies. Liaise with mainstream media, industry KOLs, and marketing accounts in target regions, develop PR promotion strategies, coordinate media placement and partnership execution, monitor PR communication effectiveness, and enhance overseas brand awareness and reputation. 4. Market Analysis and Strategy Optimization : Conduct regular market research in target regions, analyze industry trends, competitor strategies, user profiles, and consumption trends, and deliver professional market analysis reports. Based on insights, assist in optimizing brand strategies, marketing campaign plans, and media placement plans to strengthen market competitiveness. 5. Full-Cycle Marketing Campaign Operation : Plan, execute, and review online and offline marketing campaigns (e.g., new product launches, holiday promotions, themed events), including campaign formulation, resource coordination, on-site implementation, data monitoring, and performance evaluation. Ensure campaigns proceed as scheduled to meet predefined goals and accumulate reusable operational experience. 6. Cross-Departmental and Cross-Regional Collaboration : Work closely with sales, product, and other teams to align marketing strategies with business needs and product features. Liaise with overseas regional partners or local teams to ensure efficient implementation of marketing initiatives and improve brand adaptability and influence in local markets. Job Requirements 1. Education and Major : Bachelor’s degree or above; majors in Marketing, Advertising, Communication, International Trade, etc., are preferred. 2. Work Experience :
- Marketing Supervisor: 3+ years of relevant marketing experience, with full-cycle experience in managing at least one brand from 0 to 1; experience in overseas market operation (Africa/Middle East) is a plus.
- Marketing Specialist: 1–2 years of relevant marketing experience; experience in overseas social media operation, online marketing campaign execution, or PR promotion; participation in brand 0-to-1 projects is a plus. 3. Core Competencies :
- Market Analysis: Sharp market insight, proficient in market research methodologies and tools, capable of independently delivering high-quality market analysis reports.
- Campaign Operation: Expertise in full-cycle online and offline marketing campaigns, strong capabilities in campaign planning, organization, coordination, and implementation, with effective control over campaign results and costs.
- Overseas Media Operation: Familiar with operation rules and best practices of mainstream overseas social media and online media (short videos/live streaming); hands-on experience in short video content planning and live streaming operation is preferred.
- PR Promotion: Ability to explore PR stories and write copies; familiar with overseas media cooperation models; media resources or successful PR promotion cases are preferred.
- Communication and Collaboration: Excellent cross-departmental and cross-regional communication and teamwork skills, capable of efficiently coordinating internal and external resources to drive project delivery.
- Language: Fluent in English (written and spoken) as a working language; proficiency in French, Spanish, or other target regional languages is a plus. 4. Personal Attributes : Strong goal orientation, good stress tolerance and execution, proactive thinking, innovative spirit, sensitivity to market trends, attention to detail, and result-oriented review.