الدار البيضاء سطات المشور الدار البيضاء المغرب, Maroc
AstraZeneca
Temps plein
Key Areas of Responsibility:Build, enhance and maintain the engagement with CVRM scientific leaders (KEEs)
- 70% of time for field activities where 60% will be actually in the field engaging HCPs and external stakeholders across territory and brands (10% for preparation of visits and calls with KEEs for appointments)
- 2 times per week in the office to follow field activities with the medical head and establish the plan for KEEs visits .
- Proactively identify HCPs with high levels of scientific expertise in local treatment practice to collaborate on specific medico marketing activities
- Development and implementation of KEE engagement plan in collaboration with MSL/Medical/Line Manager and TA lead. Review with MSL/Medical/Line Manager this plan every quarter, develop KEE visits plan - this includes pre-call visit/engagement plan with clear objectives of visit, key points discussion for the visit, data to be shared and discussed with the KEE for each KEE in the list.
- Develop own scientific knowledge for discussion on all aspects of the data to be shared with KEE in a scientific, objective and balanced way through 1:1 discussion. Prepare for such interactions with peer group discussions. Respond to unsolicited requests for information about unapproved AZ products or unapproved uses of approved products, presenting such information in an objective, scientifically balanced, substantiated manner. Develop database of Key opinion leaders and also provide recommendations for advisory board participation
- To proactively provide scientific updates and information to KEEs and identify the relevance of the data to the scientific community.
- Jointly develop the market/local EE engagement plan with other MSLs, identify and segment KEEs according to their scientific interest and related affiliations and build the EE network pre- and post-launch
- Participate on a cross functional way to the brand team of the TABuild and maintain trust-based relationships with CVRM external stakeholders Develop or initiate scientific programs to explore unmet medical needs in priority disease area(s)
- Act as scientific expert in the disease area(s) by presenting therapeutic updates to external stakeholders
- Assisting with the facilitation of local research projects
- Work with HCPs in scientific activities that help advance disease understanding
- Identify and recommend KEEs for Advisory Boards.
- Identify potential speakers and train speakers as appropriate.
- Interact in the field with the medical community in the context of various medical projects, such as clinical trials, , ESRs, scientific exchange meetings
- Discuss potential involvement in Local Medical Research such as ESR and RWEs
- Respond to unsolicited off label questions from KEEs.Act as scientific expert in priority CVRM area(s) for internal stakeholders
- Provide the AZ internal stakeholders with an understanding of the local medical community, clinical practice, trends and real or perceived gaps in current scientific knowledge and medical treatment, competitor information
- Provide regular update on partnerships with HCPs, as speakers, or in the context of medical projects
- Initiate and conduct appropriate AZ staff training & development on information regarding current and emerging clinical data and emerging trends in clinical medicine and practice within TA
- Sharing KEEs’ insights to the brand team meetings and provide input for the development of company’sMedical and Brand plans
- To work with internal cross functional team on formulary listing.
- Provide scientific support at AZ sponsored educational events
- Gather, monitor and share competitor knowledge that may affect company strategies
- Planning and executing regional medical activities during the product launch processes.Continuously demonstrate development of scientific expertise in CVRM disease area(s) of company focus
- Attend relevant scientific congresses and HCP meetings to gather new knowledge on AZ compounds, competitor information and therapeutic area
- Positive engagement and response to coaching and feedback received from MSL manager and TA lead.
- In daily work takes time to reflect on customer interactions and works on ar