Location: Casablanca, Morocco (reporting into the Business Director MENA)
Monster Energy has flagged West Africa as one of its number one growth opportunities, and this role is where that growth gets made.
The Advocate Group is partnering with Monster Energy to find a Business Manager to lead West Africa from our Casablanca base, covering high potential, smaller bottler markets including Ghana, Ivory Coast and Senegal. This is a newly expanded position as Monster scales its footprint across the region, and you'll act as the vital link between Monster, its distribution partner, and the field, with real ownership over how the brand grows across the cluster.
What you'll be doing:
- Delivering monthly sell in and sell out volume targets across your West Africa markets against the business plan
- Managing the relationship with the distribution partner, setting KPIs and holding the sales teams accountable to them
- Reviewing P&L elements and recommending action to protect and improve profitability
- Training and coaching distributor sales teams on Monster's merchandising standards, from assortment to cooler placement
- Leading joint business planning, distribution targets and promotional activity with the bottler across all channels
- Owning West Africa's annual business planning, forecasting and reporting, working closely with supply chain on any changes
- Tracking competitor activity, market share and rate of sale to keep the region ahead of the curve
What we're looking for:
- Significant FMCG sales experience (around 5 years), preferably within beverages, spanning key account and field sales management
- A track record managing or influencing a distribution partner system rather than direct sales
- Confident owning a P&L with solid commercial finance understanding
- Strong analytical, communication and presentation skills across a broad range of stakeholders
- Comfortable working within an international matrix organisation
- Fluent in French and English
West Africa is Monster's next big growth story in the region, and this role gives you the wheel. If that sounds like your kind of challenge, get in touch.
Email: Nathan.collinson@advocate-group.co.uk
We look forward to receiving your application for this exciting new vacancy
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
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