Growth Manager Aquisition Marketing
il y a 3 jours
Nous recrutons un(e) Growth Manager pour soutenir la croissance digitale d'une grande institution bancaire en pleine transformation. Le profil idéal se passionne pour l'analyse, l'expérimentation et l'optimisation continue du parcours client.
Vos responsabilités
Auditer et optimiser les canaux d'acquisition afin de maximiser le trafic qualifié
Identifier les points de friction dans les parcours utilisateurs et déployer des actions à fort impact
Mettre en place des dashboards pour suivre la conversion et l'engagement
Concevoir et piloter des stratégies de croissance centrées sur le cycle de vie client
S'appuyer sur les données pour orienter les décisions et booster la performance marketing
Collaborer avec les équipes Produit, Marketing et Commercial pour aligner les objectifs business
Compétences
Expérience confirmée en Growth Marketing ou poste similaire, idéalement dans un contexte bancaire ou corporate
Maîtrise SEO / SEA / SEM / Web Analytics / Lead Gen
Connaissance des outils data (ex: SQL, KPIs, tracking)
Esprit analytique, culture du test & learn et sens aigu du ROI
Casablanca – Maroc CDI On site
Type d'emploi : Temps plein, CDI
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