Marketing Automation Manager
il y a 2 jours
Senior Marketing Automation Manager
Location: Remote/Hybrid
We are looking for an experienced, senior-level Marketing Automation Manager to lead the hands-on execution and optimization of our global marketing automation programs while also contributing to strategic planning and roadmap development. This individual will be deeply involved in day-to-day campaign operations, data management, and system optimization to ensure flawless execution and measurable business impact. The ideal candidate is exceptionally detail-oriented, data-driven, and thrives in a fast-paced, high-growth B2B environment.
Key ResponsibilitiesMarketing Automation Execution (~60%)
Own day-to-day Marketo operations, including campaign setup, testing, QA, deployment, and performance optimization.
Build and maintain complex multitouch nurtures, scoring models, and A/B testing frameworks.
Manage inquiry capture workflows and routing processes, ensuring accuracy and speed from form fill to SFDC.
Collaborate with offshore execution resources to ensure consistent quality, timely delivery, and process efficiency.
Partner with digital and web teams on dynamic chat, personalization, and lead capture enhancements.
Monitor and resolve data integrity and system issues to support campaign accuracy and reporting.
Strategy and Optimization (~40%)
Contribute to the development and ongoing refinement of the global marketing automation roadmap.
Partner cross-functionally to align automation strategy with campaign goals, segmentation, and lifecycle initiatives.
Drive continuous improvement in automation processes, lead scoring, and audience targeting.
Develop and maintain reporting frameworks and dashboards to measure performance and identify optimization opportunities.
Collaborate with global and regional teams to support localization and scalable campaign frameworks.
Provide documentation and training to empower stakeholders and reinforce process adoption.
Requirements7+ years of hands-on Marketo experience, with proven success managing global campaign execution and optimization.
5+ years of SFDC experience, including deep knowledge of Marketo/SFDC integration and data flow.
Demonstrated ability to manage complex operational workflows and deliver high-quality, error-free campaigns.
Strong analytical mindset with experience in reporting, performance tracking, and data-driven decision making.
Proven ability to balance executional excellence with strategic alignment.
Highly autonomous and resourceful, with strong problem-solving and communication skills.
Experience collaborating with offshore or external agency resources to scale operations.
Prior experience in a global B2B environment.
Nice to HaveExperience with languages including Python, Velocity, SQL, JSON, and HTML.
Power BI or similar BI tool experience for performance reporting.
Familiarity with data enrichment tools such as RingLead.
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