Online Director

il y a 2 semaines

Casablanca, Casablanca-Settat, Maroc Y STRATEGIE Temps plein 400 000  - 1 200 000  par an

The Online Senior Manager is Accountable to achieve the assigned Digital/online wholes sales and growth objectives, to create and implement go-to-market digital strategies, to maintain and expand customer base, to offer an online boost to the Commercial Strategy.

Key Responsibilities:

  • Define the best UX/UI experience for the online channel, including the CRM process, and the retail costumer experience
  • Develop and implement the promotional activities across the channels
  • Manage Web Content & Visual, CRM/CVM, and Contact Centre Functions;
  • Plan and oversee the development of new online sales initiatives;
  • Ensure the acquiring and engaging of new customers by empowering the omnichannel customer experience and satisfy customer needs;
  • Manage existing customer base and its development;
  • Define and implement loyalty / engagement strategy and the bonus and promotion guidelines, allocation, and control;
  • Monitor and manage players performances and behaviours;
  • Define sales channel mix and sales budget and targets;
  • Responsible for online KPIs and SLA target;
  • Realize benchmarking analysis and monitor competitors' strategies and technologies;
  • Assure compliance with responsible gaming guidelines, gaming regulations and the contract requisites;
  • Participate in training plan definition;
  • Support the development of the organizational structure

*Minimum Education:*
Master Degree in Marketing/sales/digital or equivalent

*Minimum Experience:*
8 to 10 years

*Required Licenses/Certifications:*
Digital certification is preferred

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