Recruitment & Marketing Specialist

Are you passionate about empowering the next generation through education and creating opportunities that shape the future of tech? Do you thrive in leading ambitious, creative campaigns that drive tangible impact and growth? We're looking for a Recruitment & Marketing Specialist with 5+ years of experience and a proven track record in leading multi-channel marketing and recruitment initiatives.

In this role, you'll transform key strategic mandates into robust operational plans, manage your scope with full autonomy, and execute with creativity and precision. You'll collaborate with internal and external stakeholders to deliver high-quality campaigns that attract, engage, and convert learners while supporting other verticals within ALX Morocco to maintain operational and brand excellence. If you're an innovative thinker who combines strategic rigor with hands-on execution, this role offers you the opportunity to make a lasting impact on Africa's future talent.

ABOUT ALX AFRICA

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

 Visit our website to learn more about our digital revolution.

ABOUT THE ROLE

As part of the ALX Morocco leadership team, the Recruitment & Marketing Specialist will play a central role in driving learner recruitment and building brand visibility. You will oversee both digital and on-the-ground initiatives, blending creative storytelling, growth hacking, and analytical thinking to generate strong traction and engagement. This role requires someone who operates with high ownership, thrives in fast-paced environments, and knows how to turn strategic direction into measurable outcomes.

RESPONSIBILITIES

• Develop and execute integrated marketing strategies across digital and offline channels to recruit learners for ALX programs.
• Collaborate with internal stakeholders (Partnerships, LCE, Fellowship) to align marketing activities with broader learner engagement and retention goals.
• Manage agency relationships and oversee paid and organic digital campaigns (social media, influencer marketing, email, etc.).
• Monitor, analyze, and report on campaign performance to continuously optimize spend and impact.

• Lead the creative direction for marketing assets that reflect ALX's brand identity while adapting to the Moroccan market.
• Oversee content production (social, video, events, print) and ensure quality and alignment with brand voice.
• Guide storytelling initiatives that communicate the value of ALX programs to both learners and parents.

• Identify and implement innovative growth tactics that generate awareness and conversion beyond paid advertising.
• Leverage organic acquisition levers such as ambassador networks, partnerships, virality loops, referral systems, and community activation.
• Launch and optimize school activations, on-ground events, and ambassador-led campaigns.
• Use data and insights to refine recruitment funnel performance across awareness, engagement, and conversion stages.

• Serve as the marketing lead for Morocco, ensuring alignment between local execution and central strategy.
• Manage cross-functional collaboration with the GM and other vertical leads.
• Coordinate with agencies, vendors, and partners to deliver on timelines and performance metrics.
• Ensure all marketing efforts are cohesive, measurable, and strategically aligned.

REQUIREMENTS

Essential

• 5+ years of experience in marketing, recruitment, or brand management, ideally within education, youth, or tech ecosystems.
• Proven ability to translate strategic mandates into structured, high-impact operational plans.
• Strong project management skills with a record of independent execution and measurable delivery.
• Excellent stakeholder management across multiple teams and partners.
• Portfolio showcasing successful, creative, and high-performing campaigns.
• Highly proficient in marketing tools (Meta Ads, Google Ads, Figma, Canva, HubSpot or equivalents).
• Strong data literacy and analytical mindset, capable of turning insights into action.
• Fluency in growth hacking concepts: able to creatively attract learners through organic, cost-effective tactics beyond traditional paid media.
• AI-literate and eager to integrate automation and innovation into everyday marketing operations.

Person Attributes

We believe the right mindset is just as important as the right skills. We look for team members who embody our values:

• Courage: Willing to challenge norms and drive bold ideas forward.
• Humility: Open to feedback, always learning, and focused on serving others.
• Adventure: Motivated by ambitious goals and inspired by the unknown.
• Initiative: Takes ownership, moves fast, and finds solutions independently.
• Resilience: Recovers from setbacks, adapts quickly, and never gives up.

Given the hybrid nature of the role, the selected candidate must demonstrate both autonomy and collaboration skills. They will be expected to operate independently within a distributed, virtual team while being physically present at our City Hubs (e.g., Casablanca, Rabat) and available for in-person meetings with partners or events whenever required.

Success in this role requires strong self-management, consistent communication using digital collaboration tools (e.g., Slack, Zoom, etc.), and the ability to drive progress in fast-paced, mission-driven environments.

At ALX, we also foster continuous learning, team members are encouraged to invest in their personal development and pursue certifications that align with their growth journey.

Disclaimer: ALX Africa does not charge fees or request payments at any stage of hiring. Be cautious of anyone claiming otherwise. Report suspicious activity to 

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