Marketing Specialist, New Models

DIVISION: Global Marketing

JOB LOCATION: Casablanca, Morocco

REPORTS TO: Marketing Director New Models

WHO WE ARE:

Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.  

Find more information about us on our page:

Learn more about Arrow: Why Arrow ECS?

Do you see yourself as our future colleague? If yes – send us your application in English.

JOB DESCRIPTION

The Marketing Specialist, New Models oversees marketing campaigns and execution for one of our global new models suppliers. This will include development of marketing plans specific to this segment and development of programs to support the global business plan. With a strong understanding of demand generation tactics, you will have previously planned and executed campaigns that target and nuture specific personas to leads, with a strong emphasis on digital marketing. You will work closely with the Product Marketing and Commercial Sales teams in the development and implementation of campaigns. You will develop and maintain a high level of rapport with internal and external stakeholders.

Key Activities

Duties will include, but are not restricted to the following:

• Assist in execution of marketing campaigns, including digital marketing, social media, email marketing, and content creation.

•  Collaborate with cross-functional teams including creative, content, communication, and digital marketing to ensure projects are executed on time and on budget.

•  Provide campaign execution tracking, can communicate next steps, and manage timelines with internal/external stakeholders.

• Oversee the payment process for supplier/partner activities/funding/budgets in Arrow systems.

• Serve as the point of contact for all stakeholders involved in marketing projects and recruiting, including internal teams and external vendors.

• Create and maintain project documentation, including project briefs/proposals, status reports, and presentations.

• Measure and report on project performance, providing insights and recommendations for improvement.

• Stay up to date with emerging trends and technologies in marketing and project management and apply best practices to projects.

• Support the creation and editing of marketing collateral, including brochures, presentations, and website content.

• Ensure that active campaign trackers are kept current with all relative information pertaining to projects.

• Collaborate with local marketing teams and be point-of-contact for marketing activities internally for the supplier.

• Development of partner GTM plan to ensure continued adoption of supplier products by Commercial partners.

• Plan and execute successful demand generation campaigns globally.

PERSON SPECIFICATION

The candidate should as a minimum have the following experience:

• Minimum of 5 years of related experience

• Minimum 2 years in a channel marketing role preferable

• Demand generation experience, holding KPIs for lead generation

• Experience in planning and delivery of digital marketing campaigns internationally.

• Strong interpersonal and stakeholder management skills

• Ability to work in a fast-paced environment and handle several projects at one time

• Strong communication skills in English, verbal and written

Qualities

• Ability to transform business goals and plans into marketing activities

• Strong project management skills

• First rate communication and presentation skills, and experience of interacting with different areas of the business

Skills

• Fluent in English

• Strong writing, presentation and communication skills

• Proficient in Microsoft Office products

Arrow is an equal opportunity employer and is committed to create a diverse working environment by providing equal employment opportunity for all qualified persons. 

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