
Category Management
il y a 1 jour
Mission :
Le Category Manager & Pricing élabore et pilote la stratégie commerciale des catégories de produits qui lui sont confiées, dans le but d'optimiser le chiffre d'affaires, la marge et la compétitivité. Il analyse en profondeur les tendances du marché, les comportements d'achat et la concurrence pour ajuster les assortiments, les positionnements prix et les dispositifs promotionnels. Travaillant en synergie avec les équipes commerciales, marketing et supply chain, il contribue activement à la performance globale et à l'amélioration de l'expérience client.
Profil recherché :
Titulaire d'un Master en commerce, marketing ou équivalent, avec une expérience significative en category management, pricing ou merchandising, idéalement dans les secteurs des produits de grande consommation (FMCG) ou de la grande distribution.
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il y a 3 jours
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