Head of Revenue

Head of Revenue (Growth + Sales) — Benisouk

Morocco (Bouskoura, Casablanca)
| Full-time | Reports to:
CEO

Benisouk
is a fast-growing premium
Moroccan home decor company
, known for its handmade rugs and design-forward collections. Crafted in Morocco and shipped worldwide, our products are trusted by customers and professionals across key international markets.

Our ambition is to build a high-performance
Marketing + Sales revenue engine
that scales globally with discipline, speed, and strong unit economics.

We're looking for a
Head of Revenue
: a hands-on operator who can unify
Growth + Sales
into one system, drive disciplined execution, and turn weekly output into compounding results.

This is a leadership role for a hands-on operator who can unify
Marketing, Ads, and Sales
under one revenue system. You will own strategy and execution through a disciplined operating rhythm, lead the internal team, and to make paid acquisition a scalable growth lever.

If you love building teams, shipping fast, and winning through process + performance, not hype, this is for you.

What You'll Do (Responsibilities)

1) Lead Marketing, Ads, and Revenue performance end-to-end

• Own total revenue and contribution margin across
  DTC + Trade
• Define the growth strategy across channels:
  paid, CRM, SEO, partnerships, onsite conversion
• Build forecasts, set targets, and run weekly KPI-driven decision-making
• Translate business goals into a clear execution plan for the team and partners

2) Own Paid Growth and Ads performance

You will not be the day-to-day media buyer; you will
lead the ads system

• Own the inputs that drive paid performance:
• offer strategy, funnel strategy, landing pages, creative angles, creative briefs, tracking QA
• Establish a structured testing plan and scaling framework with weekly reporting
• Improve efficiency and scalability: MER, CAC, CPA, CVR post-click, contribution margin

3) Build a high-output Creative and Marketing Production system

• Build and run a "creative factory" for performance marketing: concepts, hooks, scripts, UGC briefs, creator workflows
• Drive a consistent pace of iterations:
  new ad creatives per week
  across formats and angles
• Coordinate with internal content resources and external creators to ship fast
• Ensure creative supports ads, website conversion, CRM campaigns, and Trade assets

4) Build and run the DTC e-commerce Growth Engine (Shopify)

• Lead onsite growth: merchandising, PDPs, collections, landing pages, bundles, upsells, pricing ladders
• Own CRO roadmap and experimentation program (minimum
  1 test per week
  )
• Improve funnel performance: CVR, AOV, add-to-cart rate, checkout conversion, attach rate

5) Own CRM and retention marketing

• Own lifecycle strategy: flows, segmentation, deliverability, campaign calendar
• Grow repeat purchase, LTV, and CRM contribution to revenue
• Build VIP and loyalty mechanics aligned with a premium brand

6) Drive new product category launches (Go-to-Market)

• Own the commercial launch plan for new categories (from strategy to execution)
• Build launch playbooks: positioning, pricing, offer architecture, landing pages, email sequences, and ads angles
• Coordinate cross-functionally with production, sourcing, operations, and creative to deliver on timelines
• Ensure category performance post-launch: merchandising, conversion, repeat purchase, and feedback loops
• Adapt the launch strategy for Trade (lookbooks, spec sheets, samples, and outreach)

7) Build a predictable Trade (B2B) Sales Machine

• Design and enforce the pipeline: lead → meeting → quote → close → repeat
• Implement HubSpot systems: stages, properties, routing, sequences, hygiene standards
• Build playbooks: qualification, quoting templates, follow-up cadence, account expansion
• Improve B2B revenue predictability: meetings, quotes, close rate, repeat accounts

8) Manage the team and scale the org

• Lead and manage the internal
  Marketing and Sales
  teams and owners
• Recruit key roles over time (growth ops, CRM, CRO, sales, sales ops, creative support)
• Establish scorecards and accountability per role
• Run weekly rituals and performance reviews to keep execution fast and disciplined

What We're Looking For (Requirements)

Experience

• 7 to 12+ years
  in growth, marketing leadership, revenue, e-commerce, or commercial roles
• Proven success scaling a
  DTC e-commerce
  business (Shopify strongly preferred)
• Experience leading or heavily influencing
  paid acquisition
  and creative performance systems
• Strong track record building operating systems: dashboards, scorecards, weekly cadence, experimentation
• Bonus: experience structuring
  B2B / Trade
  sales with pipeline discipline

Skills

• Strong command of
  unit economics
  : MER, CAC, CVR, AOV, LTV, contribution margin
• Ability to connect
  ads creative → funnel → onsite conversion → retention
• Strong understanding of performance marketing mechanics (without needing to be the buyer)
• CRO fundamentals, merchandising, offer architecture, and funnel thinking
• CRM fundamentals: flows, segmentation, deliverability, campaign planning
• HubSpot proficiency (or similar CRM) with a Sales Ops mindset
• Strong leadership, prioritization, and execution skills

Mindset

• Operator mentality: builds systems, moves fast, drives cadence
• High standards and ownership: accountable for outcomes, not activities
• Comfortable managing teams and partners with clarity and firmness
• Strong communicator who can simplify complexity and align people

Languages

• English required
  (written and spoken)

What Success Looks Like (First 90 Days)

• One unified revenue dashboard (DTC + Trade) and weekly operating rhythm
• Ads system fully structured: offers, creative pipeline, testing plan, reporting cadence
• Creative output stabilized at high pace with measurable learning and winners
• CRO program live with weekly tests and funnel improvements
• HubSpot pipeline structured with sequences, routing, and clear sales process
• Reduced CEO dependency: the machine runs through owners, scorecards, and cadence

Why Join Benisouk

• Lead Marketing, Ads, and Sales as one revenue system with real ownership
• Build a high-performance engine for a premium brand with global ambition
• Work in a fast-paced environment with clear standards and measurable impact
• Competitive compensation with performance upside tied to outcomes