Digital Marketing

Company Description

Mainetti has been a trusted partner to leading retail and apparel brands for over sixty years, offering innovative end-to-end retail solutions. The company operates across 90 locations on six continents, with a focus on sustainable and cutting-edge products like intelligent labels, luxury packaging, and paper hanging solutions. Guided by the Full Circle initiative, Mainetti is committed to utilizing 100% renewable energy across its operations by 2030. As a member of the Ellen MacArthur Foundation, the company leads reuse and recycling efforts, including its Hangerloop and Polyloop circular processes. Mainetti empowers its customers to create a more sustainable future.

Role Description

This is a full time position for a Digital Marketing & Online Sales Manager, based in the Casablanca Metropolitan Area . The role involves managing and driving digital marketing strategies, optimizing online sales channels, and enhancing customer engagement. Responsibilities include overseeing e-commerce platforms, executing online marketing campaigns, analyzing digital performance data, and maintaining excellent customer relationships to ensure high levels of client satisfaction and sales growth.

Key Responsibilities & Focus Areas1. Digital Strategy & Performance

• Website Development & Management:
  Spearhead the ongoing development and hands-on management of the Mainetti Morocco website, working closely with our Belgium-based team.

• Platform Mastery:
  Be the primary owner for configuring and monitoring our existing e-commerce platform, ensuring optimal functionality and user experience.

• Traffic Generation:
  Design and execute a comprehensive digital advertising strategy to generate high-quality, targeted traffic to the website using platforms like Google Ads and Instagram Ads.

• Sales Analysis & Strategy:
  Rigorously analyze online sales reports and website traffic data. Use these insights to inform future digital strategy, budget allocation, and anticipate necessary item replenishment/refurbishment.

2. Content & Social Media Management

• Professional Social Media Campaign Management:
  Plan, execute, and monitor engaging campaigns across relevant professional social media platforms (e.g., Instagram, LinkedIn).

• Content Creation:
  Create compelling, on-brand content (text, image, and video) that covers our operations, products, and event communications.

• Infographic Design:
  Apply strong graphic and infographic design skills to communicate complex information clearly and visually appealingly for both website and social content.

3. E-commerce Operations & Sales Cycle

• Product Management:
  Efficiently publish new products and edit existing listings on the e-commerce platform.

• Order Fulfillment:
  Manage the full online sales cycle, including the crucial tasks of monitoring online orders and ensuring timely dispatch.

• Customer Relations:
  Act as the first point of contact for leads, providing prompt and professional answers to inquiries.

Qualifications

• Experience:
  5 years + Proven expertise in E-Commerce and Online Marketing, with experience in managing digital campaigns and optimizing online sales channels.

• E-commerce Proficiency:
  Hands-on experience with e-commerce platforms such as PrestaShop or Shopify.

• Trilingual Fluency:
  Good Verbal and written communication skills in
  English, Arabic, and French
  is absolutely mandatory.

• Technical & Creative Skills:

• Demonstrated proficiency in infographic design tools (e.g., Canva, Adobe Creative Suite).

• Practical experience and competence with AI tools to enhance content creation, ad targeting, and/or data analysis workflows.

• Proven ability to manage and optimize digital ad campaigns (Google/Meta/Instagram).

• Google Ad Certifications