Brand Manager
il y a 1 semaine
Job Description Summary
The Brand Manager is a strategic leader responsible for defining and executing the brand(s) strategy at the local level, in alignment with global and regional marketing directives. This role drives brand growth, market share, and customer engagement through innovative and compliant marketing initiatives. The Brand Manager acts as the brand team leader, ensuring consistency, relevance, and excellence across all touchpoints.Job Description
Key Responsibilities
Strategic Leadership & Brand Stewardship- Define and promote the brand vision, positioning, and strategic roadmap
- Lead cross-functional Brand Teams, ensuring integrated planning and consistent execution across all channels
- Identify portfolio opportunities and unmet needs, driving strategic initiatives that enhance brand relevance, differentiation, and long-term growth & lead the corrective action plan accordingly
- Develop and implement robust tactical plans, launch strategies, and omnichannel campaigns that are customer-centric in line with internal SOPs and Code of Conduct guidelines
- Monitor brand performance through KPIs, market analytics, and customer feedback; proactively adjust strategies to optimize outcomes
- Manage brand budgets and forecasts with a focus on efficiency, impact, and return on investment
- Engage with HCPs, KOLs to uncover actionable insights and shape brand strategy
- Tailor messages according to each patient segment needs to address clinical needs, disease burden, and treatment pathways
- Build strategic partnerships with key institutions and stakeholders to elevate brand presence and advocacy
- Collaborate closely with Medical Affairs, Market Access, Regulatory, Sales, and Global Marketing to ensure cohesive brand execution
- Lead Integrated Brand Planning and Launch Excellence processes, ensuring readiness and alignment across functions
- Localize global and regional initiatives to reflect market dynamics and customer expectations
- Market share evolution and competitive positioning
- Execution quality of strategic and tactical plans
- Compliance with internal and external standards
- Effectiveness of cross-functional collaboration and stakeholder engagement
- Proven track record in brand management within the pharmaceutical industry, ideally in innovative therapies
- Experience in leading cross-functional teams and managing complex projects in matrix environments
- Strategic marketing and lifecycle management expertise
- Strong analytical and decision-making capabilities
- Digital fluency and omnichannel campaign execution
- Influencing, negotiation, and stakeholder management skills
- Agility, resilience, and operational excellence
- Deep understanding of the healthcare ecosystem, therapeutic areas, and patient journeys
- Familiarity with regulatory frameworks, compliance standards, and ethical marketing practices
- Fluency in English & French
Skills Desired
Asset Management, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training (Inactive), Stakeholder Engagement, Stakeholder Management, Strategic Alliances-
Brand Manager
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc Novartis Temps plein 60 000 $US - 120 000 $US par anJob Description SummaryThe Brand Manager is a strategic leader responsible for defining and executing the brand(s) strategy at the local level, in alignment with global and regional marketing directives. This role drives brand growth, market share, and customer engagement through innovative and compliant marketing initiatives. The Brand Manager acts as the...
-
Brand Manager
il y a 7 jours
Casablanca, Casablanca-Settat, Maroc Procter & Gamble Temps plein 120 000 - 240 000 par anJob LocationCasablancaJob DescriptionAre you looking for meaningful work? Come to P&G where Brand Management was born Did you know P&G invented the concept of branding and brand management?Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers. In this role, you will be responsible for...
-
Brand Manager
il y a 3 jours
Casablanca, Casablanca-Settat, Maroc Procter & Gamble Temps plein 120 000 - 180 000 par anJob LocationCasablancaJob DescriptionAre you looking for meaningful work? Come to P&G where Brand Management was born Did you know P&G invented the concept of branding and brand management?Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers. In this role, you will be responsible for...
-
Employee Brand Manager
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc Orange Maroc Temps plein 30 000 - 60 000 par anRejoignez Orange Maroc et devenez un acteur clé de l'innovation technologique À propos d'Orange MarocChez Orange Maroc, nous sommes bien plus qu'un opérateur télécoms : nous sommes un partenaire de confiance pour nos clients, qu'ils soient particuliers ou professionnels. Avec nos services mobiles, fixes, cybersécurité et mobile money, nous bâtissons...
-
Senior Project Manager
il y a 5 jours
Casablanca, Casablanca-Settat, Maroc ART. BRAND Temps plein 900 000 - 1 200 000 par anDescription du poste :ART. BRAND, agence créative spécialisée en stratégie de marque, événementiel, design et production visuelle, recherche un(e) Chef de Projet Seniorpour rejoindre son équipe.Vous serez au cœur de la relation client et du suivi de projets, en lien direct avec nos clients, prestataires ainsi que nos équipes créatives.Mission...
-
Brand Manager Cosmétique
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc B&SPA Cosmetics Temps plein 300 000 - 600 000 par anIntitulé du Poste : Brand Manager secteur cosmétiqueEntreprise : B&SPA )Localisation : Casablanca, quartier Twin CenterType de Contrat : CDIDébut de Mission : dès que possibleI. Qui sommes-nous ?Créée en 2010 et basée à Casablanca, B&SPA est une société dédiée à l'importation et à la distribution exclusive de marques de cosmétique sur tout le...
-
Brand manager Beauty
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc Unilever Temps plein 40 000 € - 60 000 € par anABOUT UNILEVERWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing...
-
Brand manager Beauty
il y a 1 semaine
Casablanca, Casablanca-Settat, Maroc Unilever Temps plein 120 000 - 240 000 par anABOUT UNILEVERWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing...
-
Home Care Brand Manager
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc Unilever Temps plein 900 000 - 1 200 000 par anABOUT UNILEVERWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing...
-
Home Care Brand Manager
il y a 1 semaine
Casablanca, Casablanca-Settat, Maroc Unilever Temps plein 40 000 € - 60 000 € par anAbout UnileverWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing...
