Pricing and Publication manager- Casablanca

il y a 2 semaines

Casablanca, Casablanca-Settat, Maroc TheAgent Temps plein

Mission principale

Assurer la mise en place, la cohérence et le suivi des prix, promotions et publications des produits sur les différentes marketplaces et zones géographiques, en conformité avec le calendrier marketing et les standards de chaque marque.

Contribuer à la compétitivité commerciale à travers un suivi constant des prix et des performances Buybox sur les marketplaces.

Responsabilités principales

  1. Pricing

  2. Vérifier les paramétrages des prix dans les outils internes et sur les plateformes partenaires.

  3. Contrôler la cohérence des prix entre les différents pays et canaux (prise en compte des devises, taux de TVA, etc.).

  4. Garantir la conformité des prix affichés avec la politique commerciale de chaque marque.

  5. Paramétrage des promotions

  6. Mettre en place les démarques et opérations promotionnelles conformément au calendrier marketing.

  7. Contrôler la bonne application des prix promotionnels sur l'ensemble des pays et marketplaces.

  8. Collaborer avec les équipes marketing et opérationnelles afin d'assurer le respect des plannings et la cohérence des actions.

  9. Publication Check

  10. Vérifier la mise en ligne correcte des produits sur toutes les marketplaces et zones géographiques.

  11. Contrôler les dépublications volontaires et s'assurer de leur cohérence avec les informations transmises par le Brand Account Manager (BAM).

  12. Identifier et corriger les anomalies de publication (prix, références offline, erreurs de statut, incohérences diverses).

  13. Benchmark & Analyse de la performance Buybox

  14. Effectuer un benchmark régulier des prix et promotions en cours sur les sites de nos marques partenaires.

  15. Analyser le taux de Buybox et identifier les écarts de compétitivité.
  16. Alerter en cas de désalignement tarifaire ou de perte de Buybox afin de garantir une présence optimale sur les marketplaces.
  17. Partager des rapports de veille concurrentielle et proposer des ajustements stratégiques pour maintenir la performance commerciale.

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