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Head of Marketing
Il y a 40 minutes
Profil recherché:
- Formation : Bac +4/5 (commerce, comm') ou parcours équivalent OU track record béton dans des SaaS connus pour leur branding ; certifs Google Analytics / HubSpot ou similaire
- Expérience marketing : 4-7 ans en B2B ou B2C SaaS / Tech, avec un vrai focus réseaux sociaux, branding, PR et field marketing.
- Product positioning & campaigns : tu sais créer des messages qui résonnent et piloter des campagnes multicanales dans le but d'améliorer et de maintenir un positionnement clair.
- Analytics & outils : tu as de l'experience avec les outils d'analytiques et de scheduling tels que GA4, Meta Business Suite, LinkedIn / YouTube analytics, Buffer, HubSpot Social, etc.
- Copywriting & brand love : plume FR impeccable ; tu adaptes le Tone of voice et appliques les brand guidelines les yeux fermés.
- AI writing tools : tu maîtrises ChatGPT, Grammarly & co., puis tu affines pour un rendu authentique et humain.
- Field marketing : tu organises salons, meet-ups et autres events en binôme avec Sales : logistique, animation, collecte des leads.
- Relations presse : rédaction de pitchs, gestion d'agence, suivi de la couverture média.
- Gestion de projet & timelines : tu priorises, coordonnes et livres on time avec les équipes créa / growth.
- Communication skills : à l'écrit comme à l'oral, tu transmets tes idées clairement et développes facilement les relations nécessaires pour collaborer efficacement avec les autres équipes.
Missions:
- Surveiller constamment le sentiment de marque ainsi que la cohérence visuelle et textuelle, puis ajuster le positionnement sur l'ensemble des supports marketing de Sobrus.
- Mettre à jour et piloter le calendrier de communication (in-app, social, display, e-mail, RP, événements) établi chaque trimestre avec le Head of Growth.
- Rédiger et déployer des campagnes awareness pour renforcer l'image de Sobrus, tout en créant le contenu des campagnes Growth selon les briefs fourni par l'équipe Growth, afin de booster conversion in-app, adoption et upsells.
- Briefer et accompagner un·e designer pour produire les visuels et supports marketing nécessaires aux objectifs de marque et de notoriété.
- Organiser les initiatives terrain — salons, roadshows, meet-ups — en collaboration avec l'équipe Sales : logistique, promotion, suivi des leads et mesure du ROI.
- Construire et piloter la stratégie RP, choisir les sujets, gérer les relations agences/journalistes et décrocher des couvertures tier-1
Type d'emploi : Temps plein, CDI
Rémunération : 20.000,00DH à 25.000,00DH par mois
Question(s) de présélection:
- Vous disposez d'une expérience significative dans le secteur Saas/IT
Expérience:
- Marketing Manager: 4 ans (Requis)
