Marketing Automation Specialist Banking
il y a 1 jour
Nous recrutons un(e) Spécialiste Marketing Automation pour rejoindre la Digital Factory d'une grande institution bancaire, moteur clé de sa transformation digitale.
Vos missions
- Concevoir des workflows et scénarios ciblés pour les campagnes automatisées
- Programmer et déployer les campagnes de marketing automation
- Optimiser continuellement les processus pour augmenter l'efficacité et la conversion
- Analyser les performances des campagnes et proposer des recommandations data-driven
- Contribuer à l'évolution d'une expérience client fluide et personnalisée
Profil recherché
- Expérience confirmée en Marketing Automation dans un environnement corporate ou bancaire
- Maîtrise des outils tels que Salesforce Marketing Cloud
- Bonne culture data, esprit analytique et sens des priorités
- Capacité à collaborer avec les équipes marketing, produit et commerciales
- Motivation à évoluer dans un environnement innovant et agile
Type d'emploi : Temps plein, CDI
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