Influencer Marketing
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- Build and execute end-to-end influencer marketing strategy for Free Fire across MENA region, covering always-on programs and key game moments (new seasons, collaborations, events, esports), and optimise it against key traffic KPIs
- Manage and grow our roster of influencers across tiers (macro, mid-tier, micro, and emerging talent) and platforms such as YouTube, TikTok, Instagram, Facebook, and live-streaming, with community programs such as rewards and recognition to keep them engaged long term
- Be the day-to-day contact for our influencers: brief them, align on deliverables and timelines, give feedback, and keep the relationship strong
- Track and analyse influencer performance (reach, engagement, sentiment, conversion, ROI), then turn the findings into clear recommendations and campaign reports
- Plan and manage the influencer budget, allocate spend across campaigns and influencers, and track cost efficiency and ROI
- Spot new opportunities, trends, and partnership ideas, and recommend them to leadership with a clear business case
- Work closely with designers and video editors to produce creative content for influencer marketing campaigns
- Make sure all influencer content follows brand guidelines, platform rules, local regulations, and cultural sensitivities in each market
- Bachelor's degree or above from a reputable university in Marketing, Communications, Business, or a related field
- At least 2 - 3 years of experience in influencer/KOL Marketing, with hands-on ownership of campaigns from planning to execution and reporting
- Strong analytical, critical thinking, and problem-solving skills, comfortable working with campaign data and dashboards to plan campaigns with real impact on users
- Self-driven, with the ability to work independently in a fast-paced environment
- Creative thinker who keeps up with platform and content trends (short-form video, live streaming, community-led content)
- Strong interpersonal skills and the ability to collaborate across teams and manage relationships with influencers
- Excellent written and spoken communication in Arabic, French, and English
As an Influencer Marketing for Free Fire MENA, you will own our relationships with the influencers we work with and the marketing campaigns built around them. You will build and run the influencer strategy, keep our creators motivated and productive, and turn performance data into better campaigns.
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