Plant General Manager, Morocco

Company: Naturplas Industrial

Location:
Tangier or Tetouan, Morocco Reports to: Group / Division Leadership, Plastika Kritis Position: Full-time, Executive Management Role Overview The General Manager (GM) will have full responsibility for the operational, commercial, and financial performance of Naturplas Industrial. The GM will lead the company's transformation and growth, ensuring profitable operations, manufacturing excellence, customer satisfaction, and alignment with the strategic objectives of the Plastika Kritis Group. The position requires a hands-on leader with strong industrial management capabilities, commercial awareness, and the ability to build a high-performing organization.

Key Responsibilities
1. Business Leadership & Strategy
• Develop and execute NPI's annual business plan, budget, and growth strategy.
• Assume full P&L accountability, including revenue, EBITDA, working capital, and cash generation.
• Identify opportunities for market expansion, new products, capacity utilization, and operational improvements.
• Lead integration initiatives and establish synergies with the Plastika Kritis Group.
• Translate strategic objectives into measurable departmental targets and execution plans. 2. Manufacturing & Operational Excellence
• Oversee production, maintenance, planning, procurement, warehousing, and logistics.
• Oversee expansion activities and coordination between engineering teams across Naturplas and Plastika Kritis Group.
• Improve production efficiency, output, equipment utilization, and manufacturing costs.
• Reduce scrap, downtime, quality deviations, and production waste.
• Implement structured continuous improvement practices, including Lean manufacturing, preventive maintenance, and 5S.
• Ensure production capacity and investment plans support commercial growth.
• Maintain high standards of workplace safety, product quality, and regulatory compliance. 3. Commercial & Customer Management
• Drive revenue growth, profitability, and customer development in coordination with the Group's commercial teams.
• Maintain and develop relationships with strategic customers, distributors, and commercial partners.
• Support pricing discipline, product profitability, and customer negotiations.
• Identify new market opportunities and support the development of new products and applications.
• Ensure timely handling of customer claims, technical requests, and service issues.
• Coordinate commercial activities to minimize channel conflicts and maximize Group-wide opportunities. 4. Financial Performance & Working Capital
• Prepare and manage annual budgets, forecasts, and investment proposals.
• Monitor profitability by product, customer, and market.
• Optimize inventory, receivables, payment terms, and cash flow.
• Ensure reliable financial reporting, cost transparency, and internal controls.
• Evaluate and recommend capital expenditure projects based on financial returns and strategic relevance. 5. People & Organizational Development
• Lead, develop, and evaluate the management team and key operational personnel.
• Establish clear organizational structures, responsibilities, and decision-making authority.
• Recruit and develop technical, operational, and commercial talent.
• Introduce performance management systems, succession planning, and accountability across departments.
• Foster a culture of safety, collaboration, ownership, and continuous improvement. 6. Group Integration, Systems & Governance
• Implement Group policies, governance standards, and reporting requirements.
• Coordinate ERP, digitalization, data transparency, and process standardization initiatives.
• Collaborate with the Plastika Kritis Group on procurement, technology, R&D, commercial development, and investments.
• Ensure compliance with local legislation, employment regulations, environmental obligations, and corporate policies.
• Provide accurate, timely reporting and proactively escalate significant business risks. Candidate Profile Required Qualifications & Experience
• University degree in Engineering, Business Administration, or a related field.
• Minimum 10 years of managerial experience, including substantial leadership experience in an industrial or manufacturing environment.
• Proven experience managing manufacturing operations and financial performance.
• Strong understanding of production planning, operational efficiency, budgeting, and working capital management.
• Demonstrated leadership skills and ability to manage cross-functional teams.
• Strong analytical, financial, negotiation, and problem-solving capabilities.
• Professional fluency in English, preferably also in French and Spanish.
• Willingness to travel internationally as required. Preferred Qualifications
• Experience in plastic film extrusion, flexible packaging, or polymer processing.
• Experience managing a manufacturing business within an international industrial group.
• Familiarity with ERP systems, Lean manufacturing, and industrial digitalization.
• Experience in post-acquisition integration, organizational transformation, or business expansion.
• Commercial experience with international distributors and industrial customers. Leadership Expectations The successful candidate must demonstrate:
• Ownership: Operate with full accountability for the company's results.
• Execution: Translate plans into measurable improvements and timely actions.
• Hands-on Leadership: Maintain direct involvement in operations and problem-solving.
• Financial Discipline: Prioritize profitability, cash generation, and responsible capital allocation.
• Collaboration: Work effectively within the Plastika Kritis Group while maintaining strong local leadership.
• Continuous Improvement: Challenge existing processes and proactively implement better ways of working. Success in the Role The General Manager will be considered successful by establishing Naturplas Industrial as a profitable, efficient, professionally managed, and growing industrial business, supported by a strong local management team and fully aligned with the long-term strategy of Plastika Kritis.