EMEA Campaign Manager
il y a 4 semaines
Business Title: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Campaign Manager
Our campaign managers are responsible for developing and leading regional campaigns across several suppliers in our portfolio. Working with the digital marketing Center of Excellence the campaign manager will need to have sound organizational skills as well as knowledge and experience in executing multiple campaigns in multiple regions at any one time. A proven track record in campaign management is critical whilst having the ability to refine and identify the core marketing strategy of every campaign. This role reports into the EMEA Marketing Director/Manager of Digital Marketing Center of Excellence, EMEA.
Job Responsibilities:
- Oversee the execution of integrated marketing campaigns across multiple channels for brand and supplier marketers.Â
- Assist brand and supplier marketers during the campaign planning and brief development process, review campaign proposals and assist with internal rate cards to arrive at value-based pricing.Â
- Develop and recommend cost-effective options and work with agencies to arrive at best pricing and timelines. Create campaign estimates and schedules to assist brand or supplier strategists.Â
- Drive each campaign activity from approval of plan to production, launch, monitoring and reporting to ensure objectives and campaign strategies are being met.Â
- Introduce new fresh ideas for test campaigns, plan and run those campaigns and turn them into benchmarks for use by planners.
- Oversees quality control of all projects through editing, proofing, and the review process.
- Ensure campaigns are built, executed, and reported to realistic service level agreements.
- Collaborate with marketing effectiveness team for timely creation of effectiveness reports and dashboards.
Principal Accountabilities
- Responsible for execution of marketing projects, including online and offline marketing tactics, with assistance from manager.
- Work closely with managers to assist in execution of marketing projects. Assist in confirming objectives and deliverables are met.
- Coordinate with creative teams from development through completion to assist in project goals.
- Assist with developing and recommending cost-effective production solutions and work with strategists to create pricing and timelines. Create project estimates and schedules with manager approval.
- Â Compile campaign reporting and report results back to manager and strategist with manager approval, on all projects.
- Begin to establish and develop internal and supplier relationships; may present pre-defined Arrow program presentations.
Experience / Education
- Master degree in Marketing, with 2 to 5 years experience in similar position
- Previous project management at either a marketing agency or within an internal shared service or demand center function
- Experience in digital marketing strategies and best practices as well experience with effectively using traditional marketing tactics and channels for best outcomes.
- Must have metrics and outcome-driven mindset and excellent operational expertise managing high volume of activities and campaigns by ensuring effective capacity and resource planning.
- Must have previously selected/overseen creative and demand creation of campaigns.
- Must have knowledge of marketing channels effectiveness & mix.
- Strong project management skills along with strong written/oral communications and budget allocation and management principles.
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