Senior Specialist
il y a 2 jours
Main Responsibilities:
- Implement the Trade Marketing strategy in alignment with overall marketing and sales objectives.
- Develop and execute Trade Marketing action plans to support product launches and in-store promotions.
- Ensure brand visibility and proper execution of merchandising materials (POSM, displays, animations, etc.) in all retail channels.
- Coordinate with sales teams to guarantee flawless in-store execution.
- Manage the animation team
:
set performance targets, monitor execution, and ensure the achievement of objectives in terms of visibility, sales, and consumer engagement. - Analyze the performance of Trade Marketing campaigns and propose improvement plans.
- Manage relationships with agencies (production, events, animation, etc.) and monitor the allocated budget.
- Prepare training materials for sales teams and brand promoters.
- Conduct regular market and competitor analysis to identify trends and business opportunities.
Profile Requirements:
- Education:
Bachelor's or master's degree in marketing, Business, or a related field. - Experience:
Minimum of 2 years in Trade Marketing or Operational Marketing, ideally in FMCG or home appliances. - Skills:
- Strong understanding of distribution channels and shopper behavior.
- Proven ability to manage and motivate field teams (animators/promoters).
- Excellent analytical and communication skills.
- Proficiency in MS Office tools (Excel, PowerPoint).
- Ability to manage multiple projects and meet deadlines.
- Creativity, attention to detail, and team spirit.
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