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Senior Marketing Manager

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Casablanca, Casablanca-Settat, Maroc Plutus21 Temps plein


Job Summary:

Plutus21 Partners is seeking a strategic and results-driven Senior Marketing Manager to lead RetailStats digital and integrated marketing efforts. This role will own the company's digital presence, drive integrated campaigns, align marketing initiatives with product strategy, and mentor a growing marketing team. The ideal candidate combines creative vision with analytical rigour, ensuring marketing efforts deliver measurable business impact and elevate the RetailStat brand.

Key Responsibilities:

  • Own and manage RetailStats digital presence, including the corporate website and social channels (LinkedIn, YouTube).
  • Develop and publish content that aligns with the brand voice and evolving product positioning.
  • Implement SEO best practices—including AI SEO techniques—to improve web performance and visibility.
  • Analyze digital performance metrics to inform strategy and increase engagement.
  • Design and execute segmented email marketing campaigns (HubSpot, Salesforce) to nurture leads and support business objectives.
  • Lead the end-to-end lifecycle of marketing campaigns, from planning through reporting.
  • Collaborate cross-functionally with product, sales, and retention teams to ensure alignment.
  • Establish campaign systems and templates to promote consistency and clarity.
  • Measure and report on ROI, lead generation, and engagement to optimize future efforts.
  • Translate product strategy into compelling external messaging.
  • Participate in go-to-market planning to align marketing with product launch timelines.
  • Drive the implementation of marketing launch plans that support broader product initiatives.
  • Maintain strong collaboration with the product team to stay ahead of road-map changes.
  • Develop sales enablement materials such as product tear sheets and client presentations.
  • Serve as a key leader within the marketing team, mentoring junior staff and promoting a collaborative culture.
  • Partner with executive leadership to ensure alignment on marketing strategy and professional development goals.

Qualifications:

  • Bachelors degree in Marketing, Business, Communications, or a related field (Masters preferred).
  • 7+ years of experience in marketing, with at least 3 years in a managerial role, preferably in B2B or technology sectors.
  • Proven experience in digital marketing, SEO, content strategy, and email marketing platforms (HubSpot, Salesforce).
  • Strong analytical skills, with experience using marketing analytics to drive decisions.
  • Demonstrated ability to lead integrated campaigns and manage cross-functional teams.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Strategic thinker with creative problem-solving skills and a results-oriented mindset.
  • Experience mentoring and developing junior marketing staff is highly desirable.