Marketing Executive

Directly reporting to the Marketing Manager

About Us:

Study Now is a leading education consultancy firm, dedicated to assisting students in finding the best study opportunities worldwide. We work closely with universities, colleges, and other educational institutions to facilitate the recruitment and admission process. We are committed to providing personalized support and guidance to our clients, ensuring they make informed decisions about their academic and career paths.

This role is perfect for a marketing generalist who enjoys wearing many hats. From running social media pages and Meta ads to planning events and digging into local market research, you'll be the go-to person keeping our marketing activities in Morocco running smoothly. It's a role for someone proactive and versatile who can dive in without much hand-holding, stay aligned with our brand values, and bring fresh ideas to the table. You'll be working fully onsite in Casablanca and reporting directly to the Marketing Manager in the head office and collaborating with other marketing team members in other regions.

Main activities and responsibilities

• Social Media & Advertising: Manage and grow Study Now's Morocco social media presence, including Facebook, Instagram, and TikTok. Run Meta & TikTok ad campaigns tailored to the Moroccan market and report on performance metrics.

• Event Planning & Execution: Plan, coordinate, and deliver local events such as student fairs, expos, and community meet-ups. Ensure events align with brand goals and generate measurable leads.

• Market & Competitor Research: Conduct ongoing market research into trends, competitor activity, and student preferences in Morocco to inform campaign strategies.

• Campaign Management: Plan, launch, and optimize multi-channel campaigns to increase awareness and applications for our partner universities.

• Local Liaison: Act as the primary marketing contact for the Morocco office, maintaining effective communication between the local team and the global marketing department.

• Reporting & Analytics: Provide monthly reports on marketing performance, lead generation, and ROI to management.

Additional Key Requirements:

Leadership and Management Skills:

• Ability to take initiative, work independently, and manage multiple priorities.

• Strong problem-solving and decision-making skills to deliver effective marketing outcomes.

International and Cross-Cultural Experience:

• Understanding of Moroccan student recruitment trends and cultural nuances.

• Ability to adapt global campaigns to the local market context.

Data-Driven and Analytical Approach:

• Proficiency in tracking and interpreting campaign analytics.

• Ability to make data-informed decisions to improve future campaigns.

Technology and Marketing Systems:

• Proficiency in social media ad managers and analytics tools.

• Experience using CRM tools or lead management systems (preferred).

• Familiarity with essential tools like Meta business suite, Elastic ESP, , Zapier, Adobe Creative Cloud All Apps, Microsoft 365, etc.

Ethical Standards and Confidentiality:

• High level of professionalism in handling sensitive student information.

• Commitment to brand integrity and data protection.

Communication and Influencing Skills:

• Strong verbal and written communication skills in English (compulsory) and Moroccan Arabic (or French).

• Ability to craft compelling content, build relationships, and represent the brand confidently in public forums.

Person Specification

• Minimum of 3–4 years of experience in a marketing executive role.

• Demonstrated experience in digital marketing, social media management, and event coordination.

• Strong understanding of higher education marketing (advantageous).

• Excellent interpersonal and organisational skills with the ability to manage multiple deadlines.

• Fluency in English and Moroccan Arabic (or French); additional languages are a plus.

Special requirements

Able to undertake duties at different premises. Flexibility to work outside of normal office hours to effectively support the company's operations and events.

Travel may be required in order to attend conferences, events, new projects and effectively represent the Company in key networks.

Expectations of all staff

Professional standards

All staff employed by Study Now are expected to exhibit high professional standards which promote and demonstrate the company's core values of Excellence, People Focused, Partnership Working, Fairness and Integrity.

Equal Opportunities

All staff are expected to understand and enact the company's commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the Equality Statement and core values.

Dignity at work

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect.

The Company is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

Citizenship

All staff are expected to adhere to good citizenship, being generous with help and support to others, collaborating with colleagues and working for the benefit of the University as a whole. Working to provide a positive student experience and achieving excellence in all the University's activities.

This job description indicates the expectations of staff at this level. Job descriptions are not exhaustive, and you may be required to undertake other duties of a similar level and responsibility.