Stratégic Marketing Manager
il y a 4 jours
Wexus Recruitment recrute un(e) Responsable Marketing Stratégique (Retail/Omnicanal).
Orienté(e) data & client, vous analysez les comportements, réalisez des benchmarks et travaillez étroitement avec les Achats pour optimiser l'assortiment et les nouveautés.
Missions clés
- Définir le plan marketing par catégorie/segment et piloter la roadmap (temps forts, lancements, activations).
- Exploiter la data (CRM, panels, études quanti/quali) pour guider l'offre, le positionnement et les leviers de croissance.
- Optimiser l'assortiment avec Achats/Digital/Retail et assurer la cohérence omnicanale (magasins & e-commerce).
- Suivre les KPI (trafic, conversion, panier, fidélisation) et ajuster pour maximiser la performance.
Profil recherché
- 6–10 ans en marketing stratégique, idéalement retail/GMS/ameublement.
- Solide culture client & marché, à l'aise avec la veille concurrentielle, la data et les études.
- Esprit omnicanal, leadership transverse, sens produit et forte orientation résultats.
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