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Brand & Design Lead

Il y a 56 minutes

Casablanca Metropolitan Area, Maroc Benisouk Temps plein

Company: Benisouk

Location: Bouskoura (Casablanca area), Morocco (on-site)

Type: Full-time

About Benisouk

Benisouk is a premium Moroccan home decor brand, best known for rugs and expanding into a broader curated Moroccan lifestyle universe. We sell internationally, with a strong presence in the US.

We are at a stage where the product is strong, but the brand perception can be significantly elevated through a clearer identity, a stronger story, and a more premium design system across every touchpoint.

The Role

We are hiring a hands-on Brand & Design Lead to drive a brand upgrade (rebrand level) and build a consistent premium visual system. This person will own the brand look and feel and translate it into the website experience, creative assets, and customer-facing design.

What You Will Own

Brand strategy and rebrand direction

  • Lead a brand audit: visual identity, messaging, website experience, and overall premium perception
  • Define and refine the brand foundations: positioning, brand pillars, tone of voice, key proof points
  • Translate strategy into a clear rebrand direction (what changes, why, and how it shows up visually)

Visual identity and design system

  • Upgrade the visual identity: typography, color palette, layout principles, iconography, and brand elements
  • Create a scalable brand design system that works across web, ads, email, social, packaging, and print
  • Build brand guidelines that the whole team can follow (visual rules, do's and don'ts, examples)

Art direction and brand visuals

  • Set the creative direction: moodboards, styling rules, lighting references, composition standards
  • Define a consistent image signature (color consistency, cropping rules, texture details, premium cues)
  • Create a repeatable product content structure (shot list requirements for each rug category)
  • Curate and approve final visuals so everything looks cohesive and premium

Website brand experience

  • Redesign and improve key templates: Homepage, Collection pages, Product pages (PDP)
  • Improve visual hierarchy and layout to feel more premium (less clutter, stronger rhythm, better spacing)
  • Work with the developer to implement changes through clear briefs, Figma files, and QA

Brand rollout and consistency

  • Ensure consistency across paid creatives, email design, and social templates
  • Create a system for ongoing brand quality control: reviews, checks, and approvals
  • Prioritize: best sellers first, highest impact touchpoints first

What Success Looks Like

  • A clear rebrand direction and brand foundations document
  • A complete brand design system and brand guidelines
  • Upgraded website templates with premium look and feel
  • A consistent photo and visual signature applied to key products
  • A repeatable process: briefs, production, reviews, QA, updates

Requirements

  • 3 to 7+ years of experience in brand design, visual identity, or creative leadership for DTC/e-commerce brands
  • Proven rebranding or brand upgrade experience (portfolio required)
  • Strong taste and design judgment (you can spot what feels premium instantly)
  • Strong English writing and brand messaging skills (mandatory)
  • Ability to translate branding into real outputs: templates, layouts, guidelines, systems
  • Comfortable with Shopify environments and working with developers
  • Figma proficiency (required)
  • Organized, process-driven, and detail-obsessed (brand quality is in the details)

Nice to Have

  • Home decor, fashion, beauty, or premium consumer brand experience
  • Understanding of US market premium DTC aesthetics
  • Experience aligning web, email, and paid creatives under one brand system