Media Buyer

A marketing agency is looking for a skilled and data-driven Media Buyer to manage and scale paid advertising campaigns across Meta platforms, Google, TikTok, Snapchat, and other ad platforms.

Location

Agadir

Role Overview

The Media Buyer will be responsible for executing, optimizing, and scaling paid campaigns across Meta (Facebook/Instagram), TikTok, Google, and Snapchat. Working closely with the Marketing Manager, this role requires strong analytical skills, attention to detail, and a passion for creative testing.

Key Responsibilities

* Plan, launch, manage, and optimize paid media campaigns across Meta, TikTok, Snapchat and Google.

* Monitor and analyze key performance metrics (CTR, CPM, ROAS, CPA, conversions) to drive continuous improvement.

* Conduct A/B testing on creatives, copy, audiences, and placements to identify winning combinations.

* Stay up to date on platform updates, best practices, and algorithm changes to maintain a competitive edge.

Qualifications

* Proficiency with Ads Manager tools (Meta, TikTok, Snapchat, Google).

* Strong analytical skills and ability to interpret and act on performance data.

* Deep understanding of paid media metrics (CPM, CTR, ROAS) and campaign pacing.

* Data-driven mindset with a passion for creative testing and iteration.

* Excellent communication, organization, and collaboration skills.

* Previous experience in digital marketing or performance advertising is a plus.

* Strong expertise in advertising assets management, including profiles, Business Managers (BMs), ad accounts, pages, and business centers.

* Ability to troubleshoot ad account restrictions, payment issues, and asset linking between profiles and business centers.

* Deep understanding of ad policies, account quality, and Meta ecosystem structure.