Trade Marketing
il y a 2 semaines
Position Summary
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
You will be responsible for the development & deployment of category strategy by delivering growth in the country reflecting consumer, shopper, channel & customer dynamics to win in marketplace.
A day in the life of...
- Lead the generation of shopper understanding and interpret relevant sources of information and translate them into actionable insight relevant to category, brand, channel, and customer. Monitor and report shopper trends, implications, and opportunities, leveraging supplier, customer and Nestlé network and tools to guide internal and external customers to future growth opportunities shopper.
- Analyze and provide recommendations/action plans for country retail audit where applicable and analyze and action key customers' sell-out data regularly to win in trade.
- Recommend & executes optimized Pack Price architecture through fully understanding consumer, shopper & customer needs across prioritized channels dist.
- To optimize consumer/customer budget strategy and allocation, review annual budgets and investment and accountable for tracking and maintaining category spending in the country.
- Define growth opportunities and main drivers for the category & track the execution of plans.
- Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics.
- Define & Review the picture of success for the category in each prioritized channel and enable its implementation, and optimization.
- Drive availability & visibility in physical and digital stores through perfect execution of POS and updating Planograms.
- Lead the e-commerce channel activities in the country & work closely with e-commerce team &BU in applying the category strategy in this channel.
- Develop channel solutions and contribute to build commercially aligned business cases and key initiatives that address the opportunity for future channel growth leveraging our categories strategies.
- Ensure strict adherence and compliance on all activities undertaken, including those taking place in the trade, to the WHO International Code of Marketing of Breast-Milk substitutes and NESTLÉ country codes.
What will make you successful
- 3+ years experience in trade marketing, sales, Shopper management or marketing.
- Demonstratable record of success & performance.
- Understand key business functions and selling process.
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