Trade Marketing
il y a 2 semaines
Position Summary
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
You will be responsible for the development & deployment of category strategy by delivering growth in the country reflecting consumer, shopper, channel & customer dynamics to win in marketplace.
A day in the life of...
- Lead the generation of shopper understanding and interpret relevant sources of information and translate them into actionable insight relevant to category, brand, channel, and customer. Monitor and report shopper trends, implications, and opportunities, leveraging supplier, customer and Nestlé network and tools to guide internal and external customers to future growth opportunities shopper.
- Analyze and provide recommendations/action plans for country retail audit where applicable and analyze and action key customers' sell-out data regularly to win in trade.
- Recommend & executes optimized Pack Price architecture through fully understanding consumer, shopper & customer needs across prioritized channels dist.
- To optimize consumer/customer budget strategy and allocation, review annual budgets and investment and accountable for tracking and maintaining category spending in the country.
- Define growth opportunities and main drivers for the category & track the execution of plans.
- Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics.
- Define & Review the picture of success for the category in each prioritized channel and enable its implementation, and optimization.
- Drive availability & visibility in physical and digital stores through perfect execution of POS and updating Planograms.
- Lead the e-commerce channel activities in the country & work closely with e-commerce team &BU in applying the category strategy in this channel.
- Develop channel solutions and contribute to build commercially aligned business cases and key initiatives that address the opportunity for future channel growth leveraging our categories strategies.
- Ensure strict adherence and compliance on all activities undertaken, including those taking place in the trade, to the WHO International Code of Marketing of Breast-Milk substitutes and NESTLÉ country codes.
What will make you successful
- 3+ years experience in trade marketing, sales, Shopper management or marketing.
- Demonstratable record of success & performance.
- Understand key business functions and selling process.
-
Trade Marketing Specialist
il y a 1 semaine
Casablanca, Casablanca-Settat, Maroc Sisal Temps plein 45 000 € - 55 000 € par anAbout us:Flutter, the world's largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.At a Glance :Join the...
-
Chef de projet marketing
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc Interface Communication Temps plein 900 000 - 1 200 000 par anPlv Solutions by Interface, agence spécialisée enTrade Marketing, PLV et POSM, recherche un(e)Chef de Projets Marketingpour gérer les demandes clients et coordonner la réalisation de projetsCréation, Print, POS, POSM & Objets promotionnels.MissionsSuivi et gestion des briefs clients.Coordination interne (créa, production, logistique) et externe...
-
Director, Channel Strategy, Traditional Trade
il y a 3 jours
Casablanca, Casablanca-Settat, Maroc The Coca-Cola Company Temps plein 100 000 - 200 000 par anLocation(s):South AfricaCity/Cities:JohannesburgTravel Required:00% - 25%Relocation Provided:NoJob Posting End Date:October 29, 2025Shift:Job Description Summary: ROLE PROFILE Director, Channel Strategy TRADITIONAL TRADE & WHOLESALEREPORT TO: SENIOR DIRECTOR, CHANNEL STRATEGY & E2E Our vision is loved brands, done sustainably, for a better shared...
-
Media Trader H.F
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc Digital Virgo Temps pleinDescription de l'entreprise Le Groupe Digital Virgo compte parmi les spécialistes mondiaux du paiement mobile via les solutions de facturation des opérateurs télécoms. En connectant les marchands aux opérateurs, nous répondons au besoin croissant de digitalisation du paiement en utilisant un canal transactionnel simple, rapide et sécurisé,...
-
Media Trader H.F
il y a 1 semaine
Casablanca, Casablanca-Settat, Maroc DIGITAL VIRGO Temps pleinDescription de l'entrepriseLe Groupe Digital Virgo compte parmi les spécialistes mondiaux du paiement mobile via les solutions de facturation des opérateurs télécoms. En connectant les marchands aux opérateurs, nous répondons au besoin croissant de digitalisation du paiement en utilisant un canal transactionnel simple, rapide et sécurisé, disponible...
-
Media Trader H.F
il y a 1 semaine
Mechouar Casablanca, Casablanca-Settat, Maroc Digital Virgo Temps pleinLe Groupe Digital Virgocompte parmi les spécialistes mondiaux du paiement mobile via les solutions de facturation des opérateurs télécoms. En connectant les marchands aux opérateurs, nous répondons au besoin croissant de digitalisation du paiement en utilisant un canal transactionnel simple, rapide et sécurisé, disponible partout dans le monde.En...
-
Responsable Marketing
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc SODIREP Temps plein 900 000 - 1 200 000 par anFiche de Poste : Responsable MarketingInformations GénéralesIntitulé du poste : Responsable MarketingRattachement hiérarchique : Direction Générale / Direction CommercialeLocalisation : Casablanca – MarocType de contrat : CDIMission principaleDéfinir, piloter et exécuter la stratégie marketing afin de soutenir les objectifs commerciaux et...
-
Responsable Marketing
il y a 3 jours
Casablanca, Casablanca-Settat, Maroc AUTO24 Temps plein 1 200 000 - 2 400 000 par anNous sommes l'une des principales plateformes d'achat et vente de véhicules d'occasion en Afrique. En tant qu'entreprise technologique dynamique, nous révolutionnons l'industrie de l'automobile avec nos marques de confiance jeunes et dynamiques, répondant aux besoins actuels des consommateurs africains de voitures d'occasion. Développez-vous...
-
Marketing Executive
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc Wilo MENA Temps plein 300 000 - 450 000 par anCompany DescriptionWilo Maroc S.A.R.L., part of the Wilo Group, is a leading global supplier of pumps and pump systems for Building Services, Water Management, and the Industrial Sector. With a worldwide presence in over 70 countries and a team of more than 9,000 employees, we deliver efficient, climate-friendly solutions and smart products to keep water...
-
Marketing & Communication Director
il y a 2 semaines
Casablanca, Casablanca-Settat, Maroc Y Strategie Temps plein 120 000 - 240 000 par anThe Marketing Director is in charge of defining and implementing the Marketing plan (market analysis, determination of targets, action plan, choice of advertising axes, etc.) and implements operations with the aim of building, customizing to local needs, to create the most satisfying brands and product portfolio experience for the customer across the...
