Marketo Automation Manager

il y a 1 semaine

Casablanca, Casablanca-Settat, Maroc Plutus21 Partners Temps plein 90 000  - 120 000  par an

Role Overview

We are looking for an experienced, senior-level Marketing Automation Manager with proven experience on Marketo to drive the development and execution of our global marketing automation strategy. This individual will be a critical player in translating business requirements into technical solutions, operating with a high level of autonomy and precision. The ideal candidate is exceptionally detail-oriented, deeply data-driven, and thrives in a fast-paced, high-growth B2B environment.

Key Responsibilities

  • Marketo management, strategy development and execution: Oversee day-to-day operations of Marketo including campaign creation and optimization, complex multitouch nurture execution, scoring models, dynamic chat, and A/B testing.
  • Integration ownership: Manage and optimize integrations between Marketo and Salesforce, ensuring seamless data flow and reporting accuracy. Support integration with key marketing channels (Oktopost, iCapture, LinkedIn, WordPress).
  • Reporting and insights: Develop and maintain comprehensive performance read-outs and scorecards, providing actionable insights and driving continuous optimization across all programs.
  • Website and chat collaboration: Partner with digital teams on dynamic chat optimization and personalization strategies that drive inquiry capture and pipeline growth.
  • Data stewardship and hygiene: Proactively monitor and resolve data gaps and integrity issues, enabling accurate segmentation, targeting, and performance reporting, and own the end-to-end RingLead/Marketo integration to support data enrichment, normalization, and round robin inquiry routing.
  • Stakeholder enablement and training: Develop detailed documentation and deliver ongoing training to internal stakeholders.
  • Global localization support: Support globalization and localization efforts for marketing programs across key regions.
  • End-to-end management of offshore marketing automation support agency: Oversee daily collaboration, workflow management, and performance quality of offshore agency resources supporting marketing automation execution.

Required Qualifications

  • 7+ years of hands-on Marketo experience developing and activating marketing automation strategy and roadmaps with measurable success
  • 5+ years of Salesforce experience with proven knowledge of Marketo/SFDC integration configuration
  • Prior experience working in a global B2B environment
  • Strong data-driven mindset with exceptional problem-solving and analytical skills
  • Ability to translate business requirements into technical specs and operational execution
  • Highly autonomous, resourceful self-starter who thrives in a fast-paced, high-growth environment
  • Proven ability to manage multiple complex projects simultaneously with exceptional attention to detail
  • Strong teamwork, interpersonal communication, and stakeholder management skills
  • Excellent written and verbal communication
  • Proven experience in project management, program monitoring, and performance analysis

Nice to Have

  • Experience with languages including Python, Velocity, SQL, JSON, and HTML
  • Power BI experience for data visualization and reporting
  • Experience manipulating unstructured data sets and deriving actionable insights
  • RingLead experience for data enrichment, normalization, matching, and routing

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