
Channel Performance Marketing Manager
il y a 2 semaines
Join an Exciting International Opportunity in Casablanca
Elite Insight, a leading HR consulting and talent advisory firm, is partnering with a dynamic international client to recruit an experienced Channel Marketing Performance Manager for a strategic role based in Casablanca, Morocco.
Channel Marketing Performance Manager
Part Time
About the Role:
We're looking for a Part Time Channel Marketing Performance Manager to take ownership of analyzing, monitoring, and optimizing marketing channel performance. This role requires a strong command of data analysis, reporting, and marketing attribution models, as well as advanced proficiency in Power BI and Salesforce (SFDC).
You will work closely with marketing, data, and leadership teams to deliver actionable insights, build impactful reporting frameworks, and drive data-informed decisions that enhance marketing effectiveness. If you're analytical, detail-oriented, and passionate about transforming data into strategy, this role is for you.
Key Responsibilities:
Data Analysis & Reporting
· Build, maintain, and optimize an end-to-end multi-touch attribution model.
· Define and implement the Power BI measurement strategy.
· Design and manage Power BI dashboards & reports to track KPIs across digital, social media, email, SEO, and PPC channels.
· Ensure data accuracy & integrity via audits and validations.
· Manage ETL processes to consolidate data from multiple sources.
· Prepare monthly board reports, surface insights, and deliver read-outs to stakeholders.
Performance Monitoring
· Continuously track channel performance and campaign impact.
· Identify trends, anomalies, and opportunities for optimization.
· Provide real-time and periodic reports to marketing teams and leadership.
Insights & Recommendations
· Translate complex data into clear, actionable insights.
· Advise on strategies to optimize marketing investments and effectiveness.
Support decision-making with data-backed recommendations. Process inbound inquiries from multiple channels, ensuring data accuracy and correct routing.
· Monitor and maintain data integrity, meeting SLAs and escalating issues when needed.
· Troubleshoot data gaps or workflow breakages and drive proactive solutions.
· Test, refine, and optimize operational workflows for greater efficiency.
· Standardize and normalize data across systems to maintain high quality.
· Build ad hoc reports and analyze performance trends for optimization opportunities.
· Organize and prioritize multiple projects while meeting deadlines.
· Collaborate with teams to improve processes and document best practices.
Ideal Candidate Profile:
· years' experience in marketing analytics, channel performance, or related roles.
· Advanced proficiency in Power BI (dashboards, ETL, visualization).
· Strong working knowledge of Salesforce (SFDC).
· Hands-on experience with Google Analytics, LinkedIn, Oktopost, Marketo.
· Strong ability to gather business requirements and build measurement frameworks.
· Excellent analytical, problem-solving, and storytelling skills.
· Strong communication skills in English (French a plus).
· Highly organized, detail-oriented, and comfortable managing multiple priorities.
How to Apply:
Send your CV to: elite-
Ready to make your mark? Apply today and join a high-growth international team shaping the future of marketing automation
#ChannelMarketing
#MarketingPerformance
#MarketingAnalytics #PowerBI
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