Marketing Executive – Google PPC Specialist

il y a 2 jours

Marrakech, Marrakesh-Safi, Maroc Progress Law Solicitors Temps plein

Location: Office-Based in Marrakesh

Job Type: Full-time, Permanent

Salary: 4,500.00DH - 5,500.00DH per month

About Us

We are a growing UK-based group operating across multiple businesses, including a regulated law firm and several consumer-facing ventures. Our work spans lead generation, service-based marketing, and e-commerce, with teams based in the UK and Marrakesh.

We are expanding our marketing function and are looking for a Google PPC Specialist to take ownership of paid search performance across our portfolio of companies. This is a hands-on, data-driven role suited to someone who lives and breathes Google Ads and understands how to scale both lead generation and e-commerce campaigns profitably.

Role Overview

As a Marketing Executive – Google PPC Specialist, you will be responsible for planning, executing, and optimising Google Ads campaigns across multiple brands and sectors. These include legal lead generation (e.g. Housing Disrepair and Criminal Injuries claims) as well as e-commerce and direct-to-consumer campaigns.

Your focus will be on driving high-quality traffic, conversions, and ROI, using data-led decision-making and continuous optimisation.

Key ResponsibilitiesGoogle PPC (Core Focus):

  • Plan, build, manage, and optimise Google Ads campaigns (Search, Display, Performance Max, Shopping where applicable).
  • Manage PPC activity across multiple companies and brands, including both lead generation and e-commerce accounts.
  • Conduct in-depth keyword research, competitor analysis, and audience targeting.
  • Write and test high-performing ad copy focused on conversion and compliance.
  • Optimise bids, budgets, Quality Scores, and account structures to maximise ROAS.
  • Track and analyse performance metrics including CPC, CPA, conversion rate, ROAS, and LTV.
  • Implement and monitor conversion tracking via Google Analytics, GA4, Google Tag Manager, and platform pixels.
  • Produce clear, actionable performance reports and recommendations.

Wider Digital Marketing Support:

  • Collaborate with web, content, and design teams on landing pages and funnels.
  • Support e-commerce growth, including product feeds, shopping campaigns, and conversion optimisation.
  • Work closely with internal stakeholders to align campaigns with business objectives.
  • Stay up to date with Google Ads changes, PPC best practices, and UK advertising regulations.

Requirements

  • Proven hands-on experience managing Google Ads campaigns (essential).
  • Demonstrable experience with e-commerce PPC campaigns and/or performance-led lead generation.
  • Strong analytical mindset with confidence using Google Analytics (GA4), Tag Manager, and reporting tools.
  • Experience managing monthly ad budgets and delivering measurable ROI.
  • Excellent written English and strong attention to detail.
  • Comfortable working across multiple brands and industries.
  • Proactive, results-focused, and able to work independently.

Desirable:

  • Experience in regulated industries (legal, financial services, healthcare).
  • Familiarity with Meta Ads alongside Google PPC.
  • CRO or landing page optimisation experience.

Benefits

  • Work across a diverse group of growing businesses, including e-commerce and service-based brands.
  • Join an expanding international marketing team with real scope for impact.
  • Clear opportunities for career progression and increased responsibility.
  • Supportive leadership and long-term stability.

Job Types: Full-time, Permanent

Pay: 4,500.00DH - 5,500.00DH per month

Education:

  • Bachelor's (Preferred)

Language:

  • English (Required)

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