Marketing Operations Specialist
il y a 21 heures
Job Summary:
As the Marketing Operations Specialist, you will play a critical role in supporting marketing systems, data quality, and operational processes. This role requires strong project management skills, attention to detail, and a proactive, process-oriented mindset. You will work closely with Marketing Operations and cross-functional teams to ensure data accuracy, optimize workflows, and support the reporting and analytics needs of the organization. This is an ideal position for someone who thrives in a fast-paced environment, is outcomes- and data-driven, and is eager to build technical expertise.
This role follows Eastern Standard Time (EST) business hours.
Key Responsibilities:
- Manually process inquiries from multiple inbound sources as required, ensuring data accuracy and proper routing based on established workflows
- Monitor incoming inquiries to ensure data integrity and SLA adherence and flag breaches with appropriate teams
- Identify and troubleshoot data gaps, inconsistencies, and process breakages, proactively driving solutions or escalating as needed
- Test operational workflows, provide feedback, and support refinement initiatives
- Perform manual and automated data standardization and normalization tasks to maintain high-quality data across systems
- Own ad hoc report building and performance analysis to help identify trends and opportunities for optimization
- Maintain strong organizational practices to manage multiple priorities and deadlines effectively
- Collaborate with stakeholders to support data and process-related initiatives and ensure smooth cross-functional execution
- Contribute to the continuous improvement of marketing operations by documenting best practices and recommending workflow enhancements
- 13 years of experience in marketing operations or related fields
- Experience with Salesforce
- Strong attention to detail and a high level of accuracy in data handling
- Excellent organizational and time management skills; ability to manage multiple priorities
- Proven project management capability with a process-oriented mindset
- Intermediate knowledge of Salesforce CRM (required), with experience navigating objects, reports, and basic configurations
- Strong analytical and problem-solving skills; demonstrated ability to independently troubleshoot and resolve issues
- Comfortable working in fast-paced environments with shifting priorities
- Strong communication skills, both written and verbal
- Proficiency with Microsoft Excel (pivot tables, VLOOKUPs, data manipulation)
- Experience with Marketo or other marketing automation platforms
- Familiarity with Power BI or other reporting tools
- Experience with data enrichment tools such as RingLead
- Experience working in a global B2B environment
- Basic knowledge of HTML, JSON, or SQL a plus
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