Senior Marketing Specialist
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Key Responsibilities
• Take full ownership of large-scale accounts, ensuring high retention rates and identifying "cross-sell" or "up-sell" opportunities within their existing fleets.
• Lead the sales cycle for high-value machinery deals, from the initial proposal to final contract signing and delivery.
• Proactively identify and pitch to clients currently using competitor brands to increase the company’s market share in the construction sector.
• Evaluate current market trends and competitor pricing to provide the Sales Supervisor with accurate demand forecasting and risk assessments.
• Recommend and implement specific marketing tools and brand-awareness tactics tailored to attract high-tier corporate clients.
• Mentor Junior Specialists by converting the high-quality leads they generate into active, profitable business.
• Ensure all big-account interactions and sales data are meticulously updated in the company database for accurate regional reporting. Skills & Qualifications
• 5–7 years of proven sales experience specifically within the Heavy Machinery / Construction Equipment Industry.
• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Advanced negotiation and verbal communication skills with a track record of closing complex B2B deals.
• Strong ability to understand the financial dynamics of large construction organizations (ROI, TCO, and leasing models).
• Advanced English language skills (Mandatory).
• Must possess a personal vehicle and a valid driver’s license (Mandatory).
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