Marketing Operation manager

about the role

As a
Marketing Operations Manager
, you will play a key role in optimizing and executing marketing processes that drive lead generation and campaign success. You will focus on improving lead management processes and enhancing data quality to maximize ROI. Collaborating with central and regional marketing teams, you will implement efficient workflows, monitor performance, continuously refine strategies for growth, collect feedback on lead management and to ensure production guidelines for campaigns are respected.

This role requires a strategic thinker with a strong analytical mindset and hands-on expertise in marketing automation tools (such as Marketo) and CRM platforms.

Key Responsibilities

1. Lead Process Optimization

• Develop and implement streamlined
  lead management processes
  in collaboration with internal stakeholders.
• Design and manage
  lead assignment rules, scoring models, and qualification mechanisms
  (MQL, SQL, BANT criteria).
• Oversee
  end-to-end lead journey optimization
  , ensuring a smooth transition from marketing to sales.
• Implement and improve
  automation workflows
  to streamline marketing processes.
• Work closely with campaign teams to ensure production guidelines are followed and marketing automation tools are utilized properly.

2. Performance Monitoring & Reporting

• Define, track, and analyze
  key performance indicators (KPIs)
  to measure lead process effectiveness.
• Develop
  custom dashboards and reports
  to provide real-time insights into marketing and sales funnel performance.
• Maintain lead routing and work with tools team to ensure proper lead handover between tools

3. Data Quality & CRM Management

• Lead
  data quality improvement initiatives
  , ensuring a clean and reliable database for marketing and sales activities.
• Implement
  data governance strategies
  to improve segmentation, personalization, and campaign effectiveness.
• Drive consistency in
  lead status tracking
  (e.g., Suspect, Nurture, MQL, SQL) to enhance conversion rates.

4. User Support, Training & Best Practices

• Provide ongoing
  support and training
  for marketing and sales teams on lead management processes and tools.
• Develop
  user guides, training materials, and best practice documentation
  to enhance operational efficiency.
• Identify and onboard
  pilot users
  for testing and refining new marketing automation processes.
• Manage the
  import and integration of external qualified leads
  into Marketo, ensuring seamless processing.

about you

What You Bring to the Team

• Proven experience
  (3+ years) as Marketing Automation Manager or similar.
• Strong expertise
  in marketing automation platforms (Marketo) and CRM systems (Salesforce).
• Data-driven mindset
  , with experience in reporting, analytics, and performance tracking.
• Ability to
  optimize lead nurturing strategies
  and improve sales funnel efficiency.
• Excellent project management skills
  , with the ability to collaborate across teams and deliver measurable results.
• Strong
  problem-solving
  , with the ability to translate data insights into actionable strategies.

additional information

• Global opportunities: Work in multi-national teams with the opportunity to collaborate with colleagues and customers from all over the world
• Flexible work environment: Flexible working hours and possibility to combine work from office and home (hybrid ways of working)
• Professional development: training programs and upskilling/re-skilling opportunities
• Career growth: Internal growth and mobility opportunities within Orange
• Caring and daring culture: health and well-being programs and benefits, diversity & inclusion initiatives, CSR and employee connect events
• Reward programs: Employee Referral Program, Change Maker Awards