Digital Marketing Specialist UK

il y a 3 jours

Casablanca, Casablanca-Settat, Maroc Leyton Temps plein 30 000  - 60 000  par an

Aperçu
ABOUT US:
At Leyton, we're on a mission to drive innovation and growth by helping businesses maximize their potential. As a leading consultancy firm, we provide tailored solutions across industries, and our team thrives on creativity, collaboration, and strategic thinking.

We are currently seeking a skilled
Digital Marketing Specialist
to join our Marketing team and contribute to the success of our digital strategies, with a particular emphasis on lead generation.

ROLE OVERVIEW:
As a Digital Marketing Specialist, you will plan and execute digital campaigns designed to attract, engage, and convert prospects into qualified leads. You'll play a vital role in increasing online brand visibility, optimizing campaign performance, and driving the sales pipeline through data-driven marketing strategies. This hands-on position emphasizes lead generation and marketing automation across multiple digital channels.

Missions
Lead Generation & Campaign Management

  • Plan, execute, and optimize multi-channel digital campaigns focused on lead generation and nurturing.
  • Collaborate with sales to align on lead quality, funnel performance, and conversion goals.
  • Manage landing pages, forms, and calls-to-action to drive conversions.

Content Marketing & SEO

  • Coordinate the production of SEO-optimized content (articles, whitepapers, email copy, case studies, etc.).
  • Conduct keyword research and collaborate on on-page and off-page SEO strategies.
  • Ensure content consistency across touchpoints and support the editorial calendar.

Paid Media & Web Analytics

  • Launch and manage paid acquisition campaigns (LinkedIn Ads, Google Ads, retargeting, etc.).
  • Track performance KPIs (CTR, CPL, ROAS) and continuously optimize based on data insights.
  • Monitor web traffic and campaign metrics using Google Analytics, Search Console, and other tools.

Website & Conversion Optimization

  • Work with internal teams to maintain and optimize the website (UX, performance, CRO).
  • Test and implement conversion rate optimization strategies.

Marketing Automation & CRM

  • Manage email marketing campaigns (nurturing, newsletters, re-engagement).
  • Build workflows and segmentations using Pardot.
  • Ensure proper lead tracking and scoring in coordination with the Digital Marketing Group team .

Reporting & Collaboration

  • Deliver monthly reports on campaign performance, web analytics, and lead quality.
  • Stay up to date with digital trends and competitor strategies.
  • Collaborate closely with sales and consulting teams.

Profil

  • Proven experience in digital marketing, preferably in a B2B environment, with solid working knowledge of the main tools and platforms relevant to the key responsibilities listed above.
  • Strong writing and editing skills in English .
  • Strong ability to multitask, meet deadlines, and collaborate effectively within a team-oriented environment.
  • Experience with Salesforce is a plus.

Why Leyton?
Start-up spirit within an international group (17 countries, 3,000+ employees).

Exciting and innovative projects.

Culture of continuous learning and career development.

Work-life balance and numerous social benefits.

Position based in Casablanca

Apply now and be part of the Leyton adventure

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