Growth Marketing Lead

Company Description

The Way UP is Morocco's number one online entrepreneurial community, dedicated to empowering, connecting, and accelerating the growth of entrepreneurs, freelancers, and business owners. As a membership-based platform, we offer access to exclusive resources, experts, live events, and a robust support network to help members elevate their projects. Our mission is to provide the tools, mindset, and connections necessary to bridge the gap between learning and execution. Located in Casablanca, our vision is to reshape how entrepreneurship is approached by Moroccans.

Role Description

This is a full-time, on-site role for a Performance Marketing Lead (Acquisition & Lifecycle) located in the Casablanca Metropolitan Area. The Performance Marketing Lead will be responsible for developing, executing, and optimizing marketing campaigns to drive user acquisition and engagement across various channels.

We're a fast-growing business community helping people launch and scale their businesses. We're scaling our acquisition engine and need a growth marketer who owns the strategy and execution of our acquisition and lifecycle funnels across paid, landing pages, retargeting, and email/SMS journeys. You translate growth goals into clear tests, build the funnels, and iterate with rigor. You'll partner closely with Content, Design, and Community departments.

Key Responsibilities

• Acquisition Strategy & Execution:
  Lead planning and hands-on management for Meta, TikTok, and YouTube. Structure accounts, launch campaigns, and optimize continuously.
• Funnel & CRO Ownership:
  Build and iterate landing pages, opt-ins, checkout flows, and retargeting paths. Write page outlines/copy, brief design, and run A/B tests.
• Lifecycle Journeys (Specs & Copy):
  Define lead→member→activation→engagement journeys. Draft flows and messages (welcome, nurture, re-engagement).
• Analytics & Governance:
  Set UTM standards; configure pixels and GA4/GTM; maintain clean dashboards, experimentation logs, and QA processes; respect data/privacy best practices.
• Creative System:
  Produce clear creative briefs, hypotheses, and review cycles. Work with the Content and Creative department to generate and iterate ad creatives.
• Stakeholder Communication:
  Provide concise weekly reporting on initiatives, insights, and next steps. Run post-mortems on launches and experiments.

Required Experience & Skills

• 2-5 years in performance/growth marketing
• Expert, hands-on use of Meta, TikTok, YouTube Ads, plus GA4, GTM, pixels, UTMs, and A/B testing.
• Proven funnel building: landing pages, opt-ins, checkout, retargeting, and email/SMS journeys.
• Strong conversion copy skills and offer packaging; comfortable drafting LP sections and lifecycle messages.
• Excellent cross-functional collaboration, project management, and documentation habits.

Nice to Have

• Experience with membership/info-product launches or cohort programs.
• Familiarity with Webflow/Framer/Unbounce (or similar), and CRM/email tools (Klaviyo, HubSpot, , etc.).
• MENA market experience; influencer/affiliate program management.

Perks & Benefits

High ownership, high impact
- You'll own the acquisition stack end-to-end and work directly with the co-founders on strategy and roadmaps.

Competitive salary package
- Commensurate with experience and scope. Fast-track salary growth with the possibility of out-of-cycle increases for outsized impact. Annual bonuses and commissions.

Learning & development
- Budget for courses, certifications, and conferences relevant to performance marketing and CRO.

Creative testing runway
- Dedicated bandwidth to run structured experiments with clear hypotheses and retros.

Top-tier creative support
- In-house filmmaker, editor, and design to turn ideas into assets quickly.

Access to everything in The Way Up
- Full access to our programs, expert sessions, templates, and community events.

Network & perks
- Preferential access to our partner perks (coworking, tools, services) and industry meetups.

Growth path
- Opportunity to move to a C-position as we scale.

Well-being & setup
- Modern office set-up, content studio access, and support for a productive work environment.

Occasional travel
- For shoots, partnerships, events, and key events when beneficial.

How to Apply

You could apply via Linkedin. But we'd appreciate it more if you send your CV and a short portfolio (links or screenshots of funnels/landings/ads/results ..),
plus a small outline of how you'd set up our acquisition stack in your first month.

To : .community

Subject
: Performance Marketing Lead — [Your Name]